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RSS FeedCan your Real Estate website use a little sound? |
Posted at Properties Online by Amanda Cornelius
May. 30, 2007
Categorized in: Resources
Many homebuyers in today's online world are shopping from the comfort of their own home. As they visit your virtual open house, wouldn’t it be nice to greet them the same way you would had they come to your actual open house? A web site doesn't normally do this, but ListingDomain’s individual property websites can, and do. Their interface allows agents to record an audio tour of the property directly from their administration panel. All that is required is a microphone and a voice. Using audio on your website gives you the ability to guide your visitor through your site and point out all the important features of your listing. Not only are you getting personal with your prospects, you are also pointing them in the direction of your product.
A study conducted by DoubleClick found that by adding audio to your website, you can increase brand awareness by 10.1%, and data recall by 59.9%. You only have 30 seconds to capture a person's attention and adding audio to your on-line advertising significantly increases your chance of grabbing the attention of your audience. According to research by Hermann Ebbinghaus, people retain on average 10% of what they read, 20% of what they hear and 50% of what they read and hear.
Audio is a powerful motivator and your voice can influence and persuade visitors to explore your website and therefore stay longer. Audio improves the “stickiness” of your website and creates a bond and rapport with your website visitor, which makes them feel more at ease with you and your offering. Also, it makes a great point of difference. No longer are you just another website amongst the hundreds or thousands that a prospective client may visit, but your website has a human dimension - a voice - and this assists in making your website visitor feel comfortable and your website appear more professional and trustworthy.
At ListingDomains.com we love innovation and we are always looking for ways to improve our websites. Audio is just one of the many feature additions ListingDomains.com users have enjoyed lately.
