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May 2007
May. 30, 2007
Categorized in: Resources
Many homebuyers in today's online world are shopping from the comfort of their own home. As they visit your virtual open house, wouldn’t it be nice to greet them the same way you would had they come to your actual open house? A web site doesn't normally do this, but ListingDomain’s individual property websites can, and do. Their interface allows agents to record an audio tour of the property directly from their administration panel. All that is required is a microphone and a voice. Using audio on your website gives you the ability to guide your visitor through your site and point out all the important features of your listing. Not only are you getting personal with your prospects, you are also pointing them in the direction of your product.
A study conducted by DoubleClick found that by adding audio to your website, you can increase brand awareness by 10.1%, and data recall by 59.9%. You only have 30 seconds to capture a person's attention and adding audio to your on-line advertising significantly increases your chance of grabbing the attention of your audience. According to research by Hermann Ebbinghaus, people retain on average 10% of what they read, 20% of what they hear and 50% of what they read and hear.
Audio is a powerful motivator and your voice can influence and persuade visitors to explore your website and therefore stay longer. Audio improves the “stickiness” of your website and creates a bond and rapport with your website visitor, which makes them feel more at ease with you and your offering. Also, it makes a great point of difference. No longer are you just another website amongst the hundreds or thousands that a prospective client may visit, but your website has a human dimension - a voice - and this assists in making your website visitor feel comfortable and your website appear more professional and trustworthy.
At ListingDomains.com we love innovation and we are always looking for ways to improve our websites. Audio is just one of the many feature additions ListingDomains.com users have enjoyed lately.
May. 21, 2007
Categorized in: Marketing
As real estate professionals turn their attention to online advertising, ListingDomains.com, innovator of the single property website believes that a tried and true marketing tradition is the key to bridging new and old technologies. With 63% of homebuyers reporting that they use yard signs as a means to hunt for homes, ListingDomains.com is expanding their Domain Rider sign production to include more color choices and different size signs. “We are adding new colors as the demand warrants” says Al Cornelius, COO of Properties Online, LLC. Including the sign rider was a natural progression for the website company who started selling property websites nationally in 2001. “We quickly realized that the sign riders were the key to driving more traffic to the website”.
To keep the costs down for the agents, ListingDomains.com began manufacturing their Domain Rider signs in-house. “It was the best way to keep our prices low and ensure a high level of quality control.” continues Al. For agents who are not able to post yard signs on properties, ListingDomains.com just rolled out a shipping rebate that will instantly take $15 off the price of each website.
Another way agents are driving traffic to their Listing Websites is by word of mouth. Agents can direct prospects to their websites to view all the vital details of the property along with unlimited color photos (e.g. www.555AnySt.com). Prospects can even download pest inspections and reports directly from the site saving time for both agents and buyers. The seller tells their friends and family to check out their custom property website online and the buyers tell their friends and family across the country to see photos of their new home. Debbie Hegardt from CENTURY 21 NorthBay Alliance says it best “…homeowners end up emailing the link to all of their friends and family and what great exposure that turns out to be for me!...I see Listing Domains not as an option, but a definite necessity when listing any home."
Along with agent driven marketing initiatives, new property portals such as www.GoogleBase.com and www.Trulia.com are also driving more traffic to the websites. “Our program will automatically submit the website to several major property portals to save the agent the hassle of submitting the sites manually” says Al.
Properties Online, LLC hold a U.S. utility patent protecting their property domain name concept and program. As their product was developed by real estate agents and brokers, Listing Domains are built on a platform that is both user friendly and extremely effective at showcasing property listings to a world wide audience.
May. 16, 2007
A Listing DomainTM web site is a complete free standing web site devoted to one property. The domain name is generally the address of the property e.g. www.555MainStreet.com. Each Web site comes complete with a free DOMAIN RIDERTM sign that attaches to any traditional for sale sign, showcasing the properties web site address. The sites contain detailed information about the property, unlimited photographs, the agent’s photo and contact information, a “solicit feedback” form, the ability to upload property reports and much more.
Founded in 1999 by real estate professionals to offer unique Website marketing tools for the real estate industry, Properties Online bridges traditional marketing techniques with the ever evolving Internet. Their products have increased lead generation while saving time for agents, sellers and buyers.
Properties Online founders realized how easy it is to have a listing lost amongst the shuffle on MLS and agency Websites. This inspired them in 2000 to create their core product ListingDomains®, a patented technology that allows agents to offer their clients their very own Property website. Since then, ListingDomains® has undergone years of beta testing and upgrades to make it both efficient and extremely user friendly.
ListingDomains® enables property brokers and agents to create a compelling web presence for each property and uses the actual property address as the domain name. Each domain offers significantly more information about the property than the traditional tabular listings available online today. Fully customizable to meet the demands and buying characteristics of the local market, the easy-to-use platform: Empowers agents to efficiently expand their business, generate more traffic and leads. Draws sellers with a high-tech and unique way to showcase their property 24/7/365, Motivates buyers with a visually stimulating experience, rich in information content that will invite follow-up contact with the listing agent and broker.
Properties Online is committed to developing their program, building relationships and solidifying strategic partnerships that allow for them to offer their product at the lowest possible price. Today they hold one US Patent for ListingDomains® and have another pending.
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