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Properties Online

New Facebook App for Agents

Jan. 8, 2010
Categorized in: Marketing

Facebook App

Now you can easily post your listings to your Profile on Facebook!

  • Automatically Updates: Whenever you add, remove or update a listing, your Facebook app will automatically update as well.
  • Publish to your Wall: Publish your new listings to your wall with a click of the mouse. Your Facebook Friends can publish your listings to their wall as well!
  • Links to your Website: Each listing will automatically link back to your Listing Domain or Agent Website for more information about the listing.

This is a FREE App for Listing Domains and Real Estate Sites users!

Five Quick Facts About Property Websites

Jan. 5, 2010
Categorized in: Marketing

Property websites facilitate viral online marketing. One of the great benefits of online real estate marketing is the ability to use social networks to create viral marketing campaigns. More and more agents are discovering that featuring a property on social networking sites is a great way to get people to spread the word about it. Single property websites such as those offered by Listing Domains include built-in, easy to use tools for sharing properties on a wide range of social networks.

Sellers love property websites. Sellers love individual property websites because they give them the feeling that the agent has worked really hard to feature their home in the best possible way. Filled with images, rich text, floor plans, neighborhood information and mortgage tools, single property websites have a professional look and convey a strong message of “Look at what I can do for you!”

Buyers love property websites. For homebuyers, this is a matter of convenience. Being able to type the property’s street address into their browser’s URL field and gain immediate access to a site filled with all the information they’ll ever need about the property saves buyers time and helps them make an informed decision.

Property sites are easy to set up. Despite being so impressive to both sellers and buyers, the little secret that agents don’t tell their clients is that single property websites, such as the websites offered by Listing Domains, are very easy to set up. A typical property website, filled with text, images and tools, takes less than a half an hour to set up, yet looks extremely professional.

Individual property websites are affordable. The ROI on each single property website is extremely high. For a one-time fee, agents who set up a property site get a high-quality, professional looking website that stays up for a full year and helps them secure listings, keep sellers happy, attract buyers, and establish themselves as Internet-savvy real estate professionals.

The Home Search Process is Moving Online

Jan. 2, 2010

According to a new Profile of Home Buyers and Sellers, recently released by the National Association of REALTORS®, the Internet has become an essential and indispensable tool in the home search process.

·         More than one third of buyers began their search for a home by looking online for properties for sale.

·         90% of home buyers used the Internet as one of the information sources in their home search process.

·         The Internet continues to be increasingly popular among all homebuyers, while traditional real estate marketing methods such as print media are declining.

·         In 2009, 36 percent of buyers reported that they found their home online, up from 32 percent in 2008.

 

Biography: Amanda Cornelius is the founder of Properties Online, LLC creators of ListingDomains.com and RealEstateSites.com

Single Property Websites: the Importance of Property Feedback

Dec. 17, 2009
Categorized in: Tools
Tagged with: feedback, property, tools

One of the most important questions you can ask a potential buyer who has just finished viewing a home is, “What did you think about this house?”

Buyer feedback is essential. It helps you to know what you’re doing right and what you need to change or improve.

Ideally, you should ask other agents and open house visitors several questions about the house following their visit: their overall impression of the house; what they liked most and what they liked least least about the house; how they feel about the price – is the home well priced, under priced or overpriced; and what would it take for them to make an offer today.

At Listing Domains we are very aware of the importance of getting buyer feedback, but we also know that you don’t always get the opportunity to ask these important questions, especially face to face.

That’s why we have designed our single property websites with a built-in property feedback system. This handy tool enables you to send a feedback request form to agents and to open house visitors, soliciting their feedback about the property.

Don’t forget to take advantage of this free tool: getting buyer feedback is a great way to help you negotiate needed changes with your sellers.

Latest NAR statistics

Dec. 15, 2009
Categorized in: Tools
Tagged with: drip email

The latest statistics from the National Association of REALTORS® is no big surprise, but interesting enough to share ...


The following statistics are provided by the National Association of Realtors (NAR):

  • 90% of consumers did online research before they bought their last home.
  • 36% of buyers found the home they ended up purchasing on the internet, while only 2% of buyers found their home in the newspaper.
  • 63% of Agents marketing budget still goes to offline advertising (newspaper, flyers, etc).
  • Consumers' looked at an average of 12 homes over a period of 12 weeks before purchasing.

Are you staying in touch long enough to capture a relationship with an online lead?

  • 89% of consumers said that response time was very important when choosing their agent.
  • 56% of consumers expect a response from their agent within 30 minutes.

What is your average response time?

  • 88% of Buyers said they would use their agent again or recommend their agent to others (66% said definitely, 22% said probably).
  • Only 10% of Buyers used an agent they had used previously.
  • 81% of Sellers said they would use their agent again or recommend their agent to others (59% said definitely, 22% said probably).
  • Only 24% of Sellers used an agent they had used previously.

The vast majority of consumers — 66% of buyers and 59% of sellers — say they would “definitely” use their real estate agent again or recommend that person to others. Yet only 10 percent of buyers and 24 percent of sellers did. Why is there a disconnect?

Your day is busy and your time is important.  Make sure that you aren’t letting your clients fall through the cracks.  If you don’t have the time to maintain these high levels of contact, let a drip email system lend a helping hand.  Consumers need constant reminders of who you are, what you do and what does that mean for them.

Source: The National Association of Realtors® Profile of Home Buyers and Sellers 2009, CAR Tech Report.

===================

Biography:  Amanda Cornelius is the founder of Properties Online, LLC, and web based software company dedicated to helping real estate professionals grow their business. Websites include: ListingDomains.com Drip365.com and RealEstateSites.com.

The Importance of Quick Followup

Dec. 14, 2009
Categorized in: Tools

89% of prospects rate agent response
time as
Very Important.

Once you have captured a real estate web lead, it is crucial that you immediately follow up on that lead if you want to close a transaction. Many real estate professionals find that with good online real estate marketing campaigns, lead generation is not that hard anymore, but you still face the challenge of turning those leads into lifelong customers.

56% of prospects expect to be
contacted
within 30 mins.


The most important thing you can do to turn real estate leads into customers is to follow up, and the sooner, the better. Imagine being able to contact a lead while they are still browsing your real estate site – that would be the ultimate in capturing leads!

The agent websites offered by Real Estate Sites enable you to do just that. When you use our agent site, you receive instant leads by a text message. With our LEADS2TEXT service, you can have your website leads sent immediately to your text-enabled cell phone.

If someone fills out a form on your website, their program will convert the message to text and transmit it to your cell phone, so you can follow up while your prospect is still viewing your website!

Easy Posting to Craigslist

Dec. 13, 2009
Categorized in: Marketing

craigslist

At RealEstateSites.com, we are very aware of how busy you are. In order to make the important task of marketing your listing significantly easier, we have made it our goal to include as many useful tools and features as possible in our agent websites.

One of the best features we have included in our agent websites is the ability to create beautiful craigslist flyers. Our flyer builder will generate a snippet of html code that that will dynamically pull all your listing details, photos and your contact information. This html snippet enables you to easily cut and paste your data into online classified sites such as the very popular Craigslist, Backpage or Ebay.

We Maximize Your Clicks!

There are literally hundreds of ads placed every day on craigslist for real estate. You need to get your message across quickly and effectively. The ads we create for you fit the bill perfectly because we use HTML to format them. Your property will stand hand and shoulders above the competition.

You can expect anywhere from 5% to 10% of people viewing an effective ad on Craigslist to click-through to your website. This is considerabily higher than the adverage click thru banner advertisement rate of just 1.9%.*

Tracking Your Results

Another fantastic tool related to our craigslist flyer campaigns is the ability to track your results. With our ad campaign stats you can see exactly how many views your classified ad received, and how many people clicked thru to your website.

Don’t forget to take advantage of this free service. Craigslist can be a powerful tool for generating free traffic to your property website. It is one of the most popular websites in the world, with millions of daily visitors.

Regularly posting relevant Craigslist classifieds that point to your listings and include a link to your single property page have the potential of driving significant amounts of highly targeted traffic to your property websites. Get in the habit of using our handy html snippet for each listing and you can see a real difference in the amount of traffic your site receives.

*Average accross all Properties Online users in 2009. According to a study of more than 10 billion banner inquiries across Europe from ADTECH the average click-through rate fluctuates between 0.11% and 0.19%.

New Meta Tag Editor - just released

Dec. 1, 2009
Categorized in: Tools

We just released a new meta tag builder for ListingDomains.com which will give our users better control over their meta tags. We will still use default tags for all new websites, but now agents and brokers can modify their meta tag title, keywords and descriptions. They can also add custom meta tags and validators. This new feature will give our users greater control over how search engines view and index their property websites.

Another cool addition is our Google Analytic plug-in. Real Estate Site users have long enjoyed this feature but now Listing Domains users can add their Google Analytic UA # and track all of their website stats from one Google Analytic account. Our built in website statistics are great for tracking visitors and referrals, but Google Analytics goes much deeper. With Google, you can see where your visitors are located around the globe, what keywords they are using to find your site, and much much more.

Property Widgets ... ?

Dec. 1, 2009
Categorized in: Marketing

Property widgets are dynamic buttons that you can place online to showcase and promote your listings. A property widget is an excellent teaser – it shows just enough to entice people and make them want to click on the widget, which then takes them to your agent website.

At Real Estate Sites, we deeply believe in utilizing social media marketing as much as possible. Therefore, we automatically create an RSS feed for your listings. This enables you to build property widgets and post them to your blog, to micro blogging sites such as Twitter, and to social networking sites such as Facebook.

Because RSS is dynamic, and changes whenever you change your listings or add a new listing, your widget will automatically reflect that – the widget gets updated whenever you add or remove a listing.

By adding a property widget to your various social media outlets, you can create more awareness around your offerings, strengthen your brand, and drive highly targeted traffic to your agent website.

Widget Defined:  A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation. They are derived from the idea of code reuse. Other terms used to describe web widgets include: gadget, badge, module, webjit, capsule, snippet, mini and flake. Website widgets usually but not always use DHTML, JavaScript, or Adobe Flash.

Can your website use a little Video?

Dec. 1, 2009
Categorized in: Resources
Tagged with: video, web site, website, youtube

There are many benefits to adding video to your real estate website. Videos are fun and interactive. They provide a visual break from too much text. And they make your visitors stay on the site longer.

Adding video to your agent site also allows you to reach out and connect with more potential clients. While a text-rich website is important from an SEO point of view, adding video to your site enhances the user experience, which is an important factor in the success of any website.

Real estate websites are sometimes “dry,” even a little boring. By adding video to your site you can add an entertainment factor that your visitors would appreciate. As a result, your website will be more “sticky” and visitors will stay around longer, browsing.

Since we believe video can greatly enhance realtor websites, our real estate websites are equipped with a YouTube plug-in that enables you to easily place a YouTube video on any page of your website. Our built-in YouTube player allows you to add video to your website either in the media panel or in the body of any website page.

Adding video to your website using our YouTube plugin is easy, and it makes your website interactive and fun for your visitors. Take advantage of this free tool – it’s a great way to improve your agent website.