tightening of budgets and returning to basics

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John Bakker

Group Member

Feb 11, 2009 8:38:55 AM

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In such interesting market and economic times it is interesting how returning back to the basics is so revolutionary or novel. When I think of what we are doing as Realtors we are in the business of helping to bring families and homes together and in doing so, we are helping with the issues around housing.

So when it comes to our respective budgets Please Don't forget what we are truly doing here. We can make cuts to our marketing and advertising. Shift has a very basic message, serve the client and offer what they are looking for. Do they really care about all of our gadgets we possess and if we are NUMBER 1, No they simply want to have our help and use our expertise and be advised by our professionalism. When the times are tough the tough get going and there is often a silver lining in the tough times.

Layne Kulwin

Group Member

Feb 12, 2009 8:41:57 AM

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John -

How eloquently stated! I have been in this business for some 33 years now and as an experienced training professional I am amazed at what happens when agents apply the basic techniques to their sales repetoire.

Much too often associates will ask me for something new and different - as if I had the "magic mojo" for whatever ails their lack-luster career path. Today, new and different is often traditionally antique. To politely and yet firmly counsel them my saying - you need to go back to the basics, the fundamental activities that you did when you first started, and tweek your skills so that they match your clients of today... is sometimes a bitter pill for them to swallow, but swallow they must.

Thank you for so expertly stating the value added benefits of going back to the "basics" and getting the job done.

Layne Kulwin

Training Consultant and Speaker

San Jose, CA

650-988-6888

info@LayneKulwin.com

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