News just in from today's AJC:

No joke:  Highway signs intended to extend 'hospitality'   Drivers who creep their way up and down Ga. 400 may have been puzzled by the meaning of several tiny green signs.  The panels, which read "A Hospitality Highway Community," can be found beneath every city limit sign in both directions between Roswell and Dawsonville.

The signs are actually part of a promotion to tout Northside events and attractions in Roswell, Alpharetta, Cumming, Dawsonville and Dahlonega. 

The signs are not the only part of the promotion. A brochure, which is designed like a map, takes visitors up Ga. 400 and also shows Ga. 9. It highlights such attractions as vineyards, wineries, and gold mines in Dahlonega and Amicalola Falls State Park in Dawsonville.  Many nature spots are included, such as Sawnee Mountain Preserve, Autrey Mill Preserve and Chattahoochee Nature Center.  Also on the brochure is a listing of annual events through the year.  The effort has produced a Web site, www.hospitalityhighway.com.