Are you tired of having to go out on your weekly real estate agent home tour? Does the price of gas make this seem like a waste of time and money? If you're like many agents who work out of their homes, these questions are front and center when you're thinking about IF you will join the broker tour in any given week.
Since we have several newer agents in our office, they wanted to have this experience, so we arranged to tour some of our home listings. It was quite an outing.
When I started thinking about the potential outside of my traditional perspective, all sorts of new ways of Marketing came to my mind. Here are some other ways to make your Home Tour a viable marketing activity which continues to reap dividends long after you've been out for several hours in your car.
On this tour, I decided to try something new myself and took my camera along. Take a look at what I did on Facebook.
 
Post your Tour Link with tinyurl to Twitter, to tell people in your local area and beyond what you've been up to.
Upload pictures of your tour and places of interest to your LinkedIn profile. Invite people to ask questions about the places you saw and the homes you have listed.
Share more than just listing jargon...talk about the area, sites of interest and nearby attractions.
Post pictures and/or video to Flickr.com
Post pictures and/or video to Facebook. Share your album with Friends
Make a YouTube video about the area and the homes you see. Start a series as the local tour expert in your area. This can be very effective if you have a speciality such as highlighting a Foreclosure Tour of your local area.
Do a Real Estate Show on your tour and then export it all over the place. It will also index on google for all the addresses you mention.
And then of course...blog about it!
These are just a few simple suggestions on how you can take an activity like real estate touring which seems to be loosing steam and reinvigorate it with fresh perspective and imagination.
This type of thinking not only creates ample promotion opportunities, but is a way to create true Value to your clients in the successful marketing of their home in ways that can be effective beyond the traditional norms of showcasing an area and listing. Today's homebuyer is shopping in a million different places. Are you engaging your buyer where they're looking?
Pictures of homes from Audu Real Estate Home Listing Tour of June 23, 2008
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• Jun. 29, 2008 - RE: Making Your Weekly Home Tour A True Winner...Social Media Style!
Great idea. Check out what Greg Swann and company have done at Bloodhound Realty in terms of using social media to sell their homes. I love the way that they tell the story of the houses!
Check them out at www.bloodhoundrealty.com and also
www.bloodhoundrealty.com/bloodhoundblog (but I'm sure you already know that).
Tom