I actually heard this comment recently!  "I can't waste my time on that Internet/social media stuff...I've got to do my real job."  

I opened my mouth to say something, and nothing came out!  I admit to still being somewhat taken aback by the number of professionals in a variety of areas who fail to comprehend that the Internet is REAL.  And...just so you know, it was not invented by the Al Gore!

I thought I'd take a moment to share just one example of how the Internet is a part of my REAL job.  Several weeks ago, a call came into my office from an agent in another part of the state.  Guess where she'd found me?  She was trying to place a referral and had gone to the place where most people go to find information these days...the Internet.

The REAL time, which I've invested in building a presence on the the VIRTUAL online world has resulted in many transactions and opportunities over the past three years. 

In fact, it would be very expensive for me to ignore this incredibly important enhancement to my everyday job...It's simple really; for the proof of the pudding has proved to me how important being visible to potential buyers, sellers and referring agents is. Real estate is what I REALLY sell, it's not about pretending at all.

I'd like to invite you to take a virtual tour of this new listing:  4537 Buchanan Ave SW, Wyoming, MI!  It's a home which feels like new!  Over 2000 sq. ft of allows for spacious living and the REAL price of $114,500 won't break the bank!  Call us @ 616-791-0511 for a private pre-view!  You won't be disappointed. :)  MLS#:

ATTENTION:  Home sellers; statistical analysis from the National Association of Realtors indicates that over80% of potential buyers for your home are searching on the Internet right now.  They're REAL buyers who will be buying real property.  If you'd like to know how we use the resources online to successfully market homes in Grand Rapids, Michigan, please contact us:  info@auduhomes.com or 616-791-0511. 

Picture is courtesy of Evelynishere on flickr.