Relationship Marketing is not a new concept, however the rapid emergence of social media as a dominant tool for online communication has rendered new significance to the term.  

You may not have heard the term before, but you're most certainly aware of sites such as Twitter, Facebook & Youtube.  These constitute the new frontiers of Relationship Marketing where the fight for turf doesn't revolve around simply attracting 'eyeballs' but rather has moved into a more holistic approach to building client relationships.

Lola Audu, CRS, GRI, e-Pro will be giving an educational seminar about Relational Marketing to the Grand Rapids, Mi chapter of the Womens Council of Realtors ®  entitled "How to Expand the Groundswell in Your Business" on October 15, 2009.  The venue is the Wild Fire Grille - 1144 East Paris Ave SE, Grand Rapids, MI 49546.  Lunch will be served at noon with the session commencing shortly thereafter.  The cost is $20 for Members and $25 for Non-Members.

RSVP: RSVP to pamela.manus@lmcu.org

Real Estate Blogging Seminar in Grand Rapids, Michigan...A Great Success!

Notos Old World Style Italian Restaurant was the setting for the 1st Ever Blogging Seminar for Real Estate Professionals.  The event, was well attended inspite of a severe winter storm that surprised everyone in the middle of April! The seminar sparked a lot of interest and discussion about the implications of this revolutionary new technology for marketing and networking.  Most attendees had little or no prior experience with blogging. 

The 2 hour presentation included a wonderful meal served with excellence by the staff of Notos.  Tony Noto, the owner was personally on hand to ensure that no detail was missed. This beautiful, newly renovated world class facility has the capacity to cater to groups of up to 700 but can also provide small intimate arch coved gathering rooms for groups as small as 2-4!  It was a superbly fitting setting for this historic event!

Lola Audu was introduced by Ethan Dozeman of Platinum Realty Group who also shared the incredible success he has experienced in 30 days of blogging on Active Rain.  A multi-media presentation which linked to the Internet for participants to see "real time" search enging results demonstrated to attendees the power of Blogging to increase search engine optimization & significantly expand the results of marketing efforts. 

Lola's presentation provided seminar participants with easy to follow steps to get started on blogging and precise information about Blogging Do's & Don'ts.  The Seminar was Sponsored by First American Title Company, America's Preferred Home Warranty Company &First Horizons Home Loans.  One lucky winner won the GPS Global Navigational System...an appropriate prize for an event which is providing Michigan Real Estate Agents & other Related Professionals associated with the Housing industy with Positive New Innovative Options to Navigate & Succeed in a challenging market. 

Seminar participants filled out detailed surveys of their impressions of the event.  The response was overwhelmingly positive with many indicating a desire for a follow-up.  Here are some of the responses received from today's seminar.  All quotes are used with permission.

Margaret Kass- Real Estate Agent: " This gave me a good taste of the future.  Although this seminar pushed my tech limits, it is a good start!"

Bill Pearl - Real Estate Broker:  "All very good & clear.  This demystifies websites and Blogging.  I had no idea that Bloggin could be used for business.  I thought it was just social."

Scot Kellogg - Real Estate Agent/Builder:  When asked if he would recommend this seminar to a friend, " Yes, this is Very Relevant."

Renee Rothenthaler- Real Estate Agent remarked:  " Blogging is the New Information Pipeline for customers & ourselves."

Donna Batdorff - Real Estate Agent & Current President of Grand Rapids Chapter of Women's Council of Realtors:  "Absolutely Excellent Presentation!  Material was great but I think the presentation of it was very effective."

Jay Spencer - Real Estate Broker:  " This was very well laid out & thought out.  Everyone can take something from this!"

Penny Nowakowski - Interior Designer & Stager:  "I'm grateful to know ways to market myself that are effective with today's prospects!"

Tracy Greenman - Current Member of Active Rain Community Network: "If utilized, this will take your business to the next level!"

Kathy Thayer - Mortgage Loan Originator:  " Yes, this was very informative & interesting!  I had NO idea about blogging for marketing.  Lola did a great job!

Sarah Baar - Mortgage loan Officer:  "This helped me with the first step."

All Seminar participants who indicated a desire to do so will be invited to join Real Town Blogs and/or Active Rain!  We are very excited about the launch of this program and the impact it will have within the real estate professional community!  To View a Show Featuring Highlights of the Seminar, Click on any of the Pictures or here.

2007 On Track for Success Lecture Series

Staging Dynamics and Other Creative Marketing Concepts

Cost:  $25 per class/per person

This class will explore the growth of the Staging Industry and how it has impacted the profit margin for agents and homeowners. Neither a real estate background nor a design degree is necessary to obtain benefit from this clear, concise presentation of the most effective way to market your home in a challenging market.  The presentation will explore why some homes "create a welcome"  and how to promote a home's best features. Lastly, we will explore the art of storytelling and how this form of organic marketing creates brand loyalty.

To Register for the class contact us at:  lola@lolaaudu.com or call 616-791-0511

Registration will be confirmed via e-mail or by phone call.  Please include the following:  Name, Number of Participants, Classes you are interested in & date and Contact information including address. 

*This is an Educational offering.  Please note this is not a Recruiting or Networking forum.

©2007 Audu Real Estate  All rights reserved

New 2007 Real Estate Lecture Series

Success Strategies for on-line Marketing

 Cost:  $25 per class/per person

This class will focus on evaluating and leverging your on-line marketing.  Topics discussed will include:  How to Create a Compelling On-Line Experience for your Website Visitors, Building Tribal Loyalty on-line,  The ABC's of Search engine optimization,  Incorporating a Successful Blogging Platform to Optimize your On-line Reach.

Lola Audu, CRS GRI an Associate Broker with Audu Real Estate was one of the first 20 agents in Grand Rapids to earn the E-Pro Ntional Association of Realtors (NAR) Designation.  E-Pro has become a recognized standard for competence and professionalism in on-line business and transaction management. 

To Register for the class contact us at:  lola@lolaaudu.com or call 616-791-0511

*This is an Educational offering.  Please note this is not a Recruiting or Networking forum.

©2007 Audu Real Estate  All rights reserved