Taking Care of Business....One Relationship at a Time!
Customer Service is an oft repeated industry byword in almost every profession. As a result, the meaning and definition of customer service is sometimes perceived as a moving target at best and an enigma at worst.
The basics of Customer Service start with knowing who the client is. In real estate this can be a daunting task. The Internet has re-defined the terms of engagement when it comes to understanding what a client wants and desires. I can remember in the very recent past when it was unusual for a real estate agent to have a personal website. Now, many of our customers do! Snail mail is a thing of the past for most correspondence is done on-line and this access to quick interchanges of information is especially vital when a deal is in a critical stage.
The new client in an Internet initiated transaction (which by the way defines 87% of all real estate transactions today according to NAR stats) is propelled by the desire and need for fast, up-to-the-minute information. The paradox is this same consumer desires anonymity and protection. For in a world where everyone can potentially see you and know and manipulate that knowledge in ways that are beyond your control, trust is hard to give. This reality in combination with a highly mobile society in which many traditional norms that have governed the rules of relationships are becoming unhinged places individuals at the mercy of the kindness of a stranger on-line or the lack of scruples of the same.
At Audu Real Estate, we believe that true service is based on integrity. Taking care of business means you do what you say when you say you will do it and if things change beyond your control, you let people know as soon as possible. The truth is that a real estate transaction involves so many people (one estimate indicated as many as 30 people may touch in some way a real estate deal) that to promise anything to anybody is impossible unless one figures a way to be everywhere at once.
We have found that our clients want the truth, not a hedged guess, they want to be kept informed, not be left wondering and they want well researched information so they can make intelligent choices in a rapidly changing environment. We don't believe in a "cookie cutter" approach to the real estate transaction, there is no "one size fits all".
We encourage every client to come in for a FREE in-depth evaluation of their situation. Looking at a purchase of real estate outside a careful analysis of a client’s goals and future needs is like a doctor giving a prescription without ever seeing the patient. Before, we take a client on tour, we make sure we understand as fully as possible not just what they want but why they want it. Now, granted the process itself sometimes changes these criteria, and that is OK, but we know the effort placed up front to truly understand is invaluable. To meet or contact Members of the Audu Real Estate Client Care Team, click on this link or paste it to your browser: http://www.lolaaudu.com/PageManager/Default.aspx?PageID=1979165
© Audu Real Estate 2006 All Rights reserved |