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• Nov. 19, 2008 - It's About Thanksgiving

This month not to be cliché is about Thanksgiving. We start by reflecting on the past year and really focusing on what we have to be grateful for. In our line of service there is much to be thankful for, although some may disagree. We certainly should be thankful for the opportunities given to us each and every day, whether we take advantage of them or not is a story for another month.
Our career choice also affords us the flexibility to spend time with loved ones and pursue passions outside of real estate. We should also take solace in the fact that we will have people to share the holidays with and that we will have warmth, shelter and food.
Yes, these are the tip of the iceberg of things we can all be thankful for. Now, we look at the equally important "giving" part of the holiday. Sometimes when our careers take a downturn or are not reaching the heights we have expected we are susceptible to feeling sorry for ourselves and possibly begin to blame circumstance for our perceived misfortunes.
This past year probably more so than ever, our industry has felt the belt tighten and a lot of agents are at a real crossroads, understandably so. I am here to tell you, that no matter how poorly of a year you may have had, you still have something to give. I would think that the majority of us have warmth, shelter, food and people whom care about us. Reality is though, that there are people out there who lack one or more of these, not to mention the capacity to seek for them. We have an opportunity to give, no matter how little we think we have. It can be in the form of money, various donations of coats, canned goods, blankets, etc. However, the one thing and probably the most impactful we could give is our time.
We have no excuse to not lend ourselves to our communities and to the people in them who truly need our assistance. They often have not had the luxuries and opportunities that we enjoy, and that no matter how down of a year we have had, we are often still in a place to lend a helping hand.
Believe me when I tell you, you will get back way more than you put in when you take the time to help those less fortunate, and who of us isn't looking for something to make us feel great.

Happy Thanks - Giving, I look forward to the tremendous impact our real estate professionals will have on our communities this year. Please share any and all of your stories, I would be delighted to share the light with everyone.

By Walter Sadowski

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• Oct. 11, 2008 - Keller Williams Realty ranks among fastest growing companies in America

Emphasizing that "business ingenuity and economic leadership still start with entrepreneurs," Inc. magazine recently published its 2008 list of the fastest growing private companies in America. Not surprisingly, Keller Williams Realty made the list and was the only leading residential real estate franchise in North America to do so.
Quoting Keller Williams CEO Mark Willis, Inc. magazine cited key reasons for the company's growth:
Considerable resources are devoted to educate and train associates to be good business owners, not just sales people. "The public does business with the agent, not the company."
 
Click here to read the full article.
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• Oct. 9, 2008 - HALLOWEEN SHOULD BE THE NATIONAL HOLIDAY FOR REAL ESTATE PROFESSIONALS

Think about it. You prepare for an appointment by putting together your presentation(candy bag), then you put on your business attire (costume), and proceed to your neighbors offering your services (trick) to get their home sold (treat).

Making sure you look, present and offer the best, has to be more than a façade.
Now more than ever people are unsure of what tomorrow holds given the
state of affairs and in turn are hesitant to commit to anything even if it's the right
thing for them to do. You as the professional have to be armed with every piece
of information available to you and be able to express it to your clients in various
manners. Translated to real estate terms, your physical materials need to be
accurate and appealing, your scripts and dialogues must be clear, pertinent and
allow for handling objections, lastly and most important you must deliver on
your value proposition.
 
Start by turning your old and dated CMA style presentation into an eye catching
& educational format that gets clients excited and offers alternatives to the despair
they are feeling. Practice your scripts, dialogues and presentations so you are
prepared when you knock on that door and the homeowner isn't the most
inviting due to recent circumstance, so they get the help they need and deserve.
Agents will often walk away after an objection if not prepped and who wins in that situation?
 
When you have put the client at ease and they now believe you can bring resolution to their situation, this is where the rubber meets the road and now you must deliver on your proposition. Knowing your numbers, how to effectively market, and maintaining communications are critical to a successful transaction.
 
So strap in, suit up and transform your business into what you want it to be. You have the ability to make it whatever you want and what better time than now to start, after all it is Halloween. Need a how-to guide, look no further than "SHIFT".

Contributed by Walter Sadowski

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• Oct. 8, 2008 - Safety - Does it matter to you? It Should...

It should matter to everyone. There have been several reported incidents across the country where Realtors have been victimized. Of course you have to be aware that this may be the tip of the iceberg. Not all victims report their assaults. They are ashamed, embarrassed and often do not want people to know.

Maybe you're like most of us that believe that these things happen to others not us. Wrong! They can happen to anyone. Most of us walk around not even cognizant about our surroundings. We are too absorbed in our daily routines. We worry about what we have to do, who we have to call, etc. When doing this we are not concerned about what is happening around us. You do not have to be paranoid to be "aware", just observant. But first you have to accept the fact that you are vulnerable. You must first admit that you too can be a victim. Then you will consider taking what I call "common sense precautions" to lessen your vulnerability.

Your office should have a "Safety Policy" for all agents. Why? When you take strangers in your car to go look at usually vacant homes (the owners are not there) you are placing yourself in a vulnerable position. How to avoid being a victim is where the office policy can deter a criminal that is up to no good.

I know offices that the agents cannot go out with a client on a first appointment until a photocopy of the driver's license of the client is copied and placed in a file at the office. Some offices have their agents give a schedule of planned showings to the receptionist and the agent calls in at each location. If they are not heard from in a timely fashion the police are called.

Public Open Houses should never be conducted alone. Not that this is a guarantee to protect both agents but it is less likely that a sole perpetrator would attempt something under the circumstances. They'll go to the next open house where the agent may be alone! Less confrontation for them.
I personally think that it is your own safety you should be concerned about. If there isn't a policy in existence in your office, volunteer to have a meeting with the other agents and put one together. Have your office manager/owner/broker review the policy. I am sure he or she will want their legal council to check it out before implementing it. But once approved every member of the office must commit to abide by it. It is the only way it will work.

Even if you are in Oshkosh criminals travel around, do not be foolish enough to believe you are immune. In our own County of Westchester, NY, one hour out of Manhattan an agent was assaulted while she held a Public Open House in a mid-rise condominium building. You would think this would be a deterrent to a criminal, it wasn't. Some criminals thrive on the risk they take. Others do not want to get caught and will look for seclusion and do not want confrontation. You don't pick your attacker, they pick you and it is usually being in the wrong place at the wrong time.
 
I'd rather be safe than sorry. I welcome your questions and concerns.
 
 Contributed by Carol Kope
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• Sep. 17, 2008 - 12 Tactics for Surviving Market 'Shift'

SHIFT in the news

Gary Keller's new book is Inman News' top story

"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, SHIFT- it's the lifesaver you need today to thrive tomorrow," stated Inman News columnist Bernice Ross.

In her weekly column on Friday, Sept. 12, Ross featured SHIFT: How Top Real Estate Agents Tackle Tough Times. The article reviews the 12 tactics outlined in the book and states that SHIFT is "rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." Click here to read the full article.

TO GET YOUR FREE SHIFT BOOK

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• Sep. 14, 2008 - Mega Agent Camp Rocks!!!!!

 It was an intense Mega Agent Camp as 5000 Keller Williams associates gathered for the premiere event of the year in Austin Texas. It’s HOT in Austin in August but the cool Gary Keller assured us that this SHIFT that we are experiencing will only make us stronger. It is so important now to tackle the twelve tactics to push through tough times. In SHIFT Gary explains how to implement the twelve tactics. He said it himself, SHIFT happens.  

Mega Agent Camp is a Keller Williams event that introduces new concepts, strategies and real answers to exactly what it takes to be your best. Inspirational interviews with Mark Zupan, (World class Paralympic athlete) Larry Carlton, (Grammy award winning musician) and Gilbert Tuhabonye, (Runner and coach extraordinaire) rounded out the Mega experience and magically paralleled the real estate industry. The Austin Convention Center is in the downtown 6th district where there is fine dining, entertainment and good times.
 
The gift of SHIFT: Think of it as an opportunity and embrace it. “Success never comes to the chosen few, but the few who choose. These can be the worst of times; these can be the best of times. You get to choose.
 
Contributed by Elisa Bruno-Midili
 

 

 

 

 

 

 

 

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• Aug. 9, 2008 - Our Difference

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Here at Keller Williams Realty Partners treating agents as business partners is one of our core values. We realize that our agents are our stars, thank you for stopping by to meet them!

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