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A few years back someone came up to me and asked if I was “Real Estate Kirsty”.
Now to me, “Real Estate Kirsty” sounded like she should have her own action figure and superhero costume, it was quite a bizarre moment really.
But the more I thought about it, the more I liked it because:
- It was spot on for my branding at the time in my local area
- It meant that this person remembered not only my name but what I did
- It was soo much better than “real estate KRISTY”!
So what would your action figure be? Lawyer Simone, Jack of All Trades Jack, Hairdressing Harry?
But more so, are people associating you with what you do. If someone needed a real estate agent, I would have loved for them to have thought of “Real Estate Kirsty” first. What or who do your potential clients think of when they think of your industry?
Kirsty Dunphey is the youngest ever Australian Telstra Young Business Woman of the Year, author of two books (her latest release is Retired at 27, If I can do it anyone can) and a passionate entrepreneur who started at age 15 and opened her own real estate agency at 21. Currently Kirsty heads up www.reallysold.com the premium online copywriting site for real estate agents and is a co-director of Elephant Property www.elephantproperty.com.au Launceston, Tasmania's only boutique real estate agency purely for investment property owners. Kirsty's other ventures are outlined at her website www.kirstydunphey.com where you can also sign up for her newsletter.
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