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Launceston, Tasmania

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Kirsty's Blog

I found a mini-sales superstar in Vietnam

Jul. 6, 2008

 

While holidaying in South East Asia earlier this year I was besieged by young boys selling postcards. “10 postcards for a dollar” to be exact and I heard the phrase more times than I care to remember.

After buying my postcards in Cambodia, Thailand and again in Vietnam I really had no further need for postcards. But that of course didn’t stop the onslaught of sales inquiries. The persistence of these young boys (some I’m sure as young as 4) was to be applauded, but I wasn’t keen to come home with additional luggage completely comprised only of postcards. It got to a stage where my automatic response was “no” when we saw anyone approaching with postcards.

Until that is one sunny afternoon in the seaside locale of Nha Trang Vietnam where I sat sipping cocktails with friends. A young boy, maybe 11 approached postcards in hand. I gave the standard response and was about to turn back to my cocktail when he pulled out a Connect Four board. His “sales pitch” to me was that we’d play Connect Four – if he won, I’d buy the cards, if I won, the cards were mine free.

My husband ordered another beer at this stage, knowing that all hope was lost as soon as this boy pulled out the game. You see, not only do I love games, but I’m also a sucker for an innovative sales pitch.

So we played, I got beaten (badly). We played again and I got beaten again. I cut my losses then and paid slightly higher than the normal postcard price for my 20 gleaming new postcards.

This eleven year old boy knew more about selling than many I encounter who’ve had a formal education.

  1. He was different! Imitating everyone else would have gotten him nowhere in this case.
  2. He made me an offer I found hard to refuse. The lure of a battle of the brains for the cards was a bit of excitement for my afternoon.
  3. He had a win / win situation. He was a connect four rock star, but c’mon what tourist is really not going to pay anything if they were to win?
  4. He never stopped selling. He asked me to play again after the first game.
  5. He left me with a smile on my face. True value for money if you ask me.

I think any of us in sales (and isn’t that all of us really?) could learn something from this mini-sales dynamo.

Kirsty Dunphey is one of Australia’s most publicised young entrepreneurs and is the founder of http://www.reallysold.com - the ultimate tool to help real estate agents write amazing advertisements. The youngest ever winner of the Australian Telstra Young Business Woman of the Year award, Kirsty started her first business at 15, her own real estate agency at 21, was a self-made millionaire at 23 and a self-made multi-millionaire at 25. For more information on Kirsty or either of her books – Advance to Go, Collect $1 Million and Retired at 27, If I can do it anyone can, or to sign up to her weekly newsletter head to: http://www.kirstydunphey.com

The Eyes Have It

May. 18, 2008

In the TV show Friends, massage therapist Phoebe is accused of flirting with one of her clients because she got a pedicure, new toenail polish and a toe ring. Obviously – as a massage client, looking down through the hole in the table, Phoebe’s feet are the only part of her he can see.

My husband would be relieved to know that my masseur yesterday was definitely not foot-flirting with me! As I peered down through the hole in the table all I saw were some scuffed shoes and a very plain boring floor. As someone who has the attention span of a goldfish I must admit I was a little bored (not by the massage – just the view).

As I sat there peering at beige linoleum I was reminded of my firm belief that as many people as possible within a business should experience the business from the client’s perspective.

If the masseur had been in my place, perhaps next time I went back there might be a bowl of water with lilies or even goldfish as a friend of mine once experience while getting a massage in Vietnam.

If all dentists sat in their own chairs once in a while (and felt the terror that many of us do), perhaps they may all have the very groovy television on the ceiling I’ve heard one Sydney dentist has where you can watch a TV show or movie and pick up from that point next time you come in.

Where do your clients eyes go? If you run a gym, what is there for your clients eyes to go to while they’re on the spin bike or on a treadmill. My gym has little motivational quotes on the equipment. What about when you’re flat on your back doing a chest press – your client’s eyes are on the ceiling – what’s there for them?

My eye’s always go to the bathroom with me (shock horror) when I’m in a restaurant. If you work in one, head on in there and look around with your client’s eyes on (metaphorically of course!).

If you’re in retail, perhaps it’s your dressing rooms you need to study (see Interaction Enhancement for more ideas on client service and being a dressing room superstar). In real estate the eyes may be focussed on your car (what is that smell?) or the insides of your client’s cupboards (the buyer’s eyes will almost definitely go there).

Take a moment and be your client for 10 minutes today and change what doesn’t delight the eyes.

Kirsty Dunphey is one of Australia’s most publicised young entrepreneurs and is the founder of http://www.reallysold.com - the ultimate tool to help real estate agents write amazing advertisements. The youngest ever winner of the Australian Telstra Young Business Woman of the Year award, Kirsty started her first business at 15, her own real estate agency at 21, was a self-made millionaire at 23 and a self-made multi-millionaire at 25. For more information on Kirsty or either of her books – Advance to Go, Collect $1 Million and Retired at 27, If I can do it anyone can, or to sign up to her weekly newsletter head to: http://www.kirstydunphey.com