Welcome to the New RealTown! Submit Feedback
Member Login | Join RealTown
The Real Estate Network

Chicago RE with Julie

Chicago, Illinois

A consumer-centric real estate blog with articles, tips, and tools geared for buyers, sellers and the curious.

Subscribe

Your E-mail Address:
Subscribe to:

Recent Comments

RE: Chicago Code Regarding Grills
HI: To recieve a copy, contact Tim at the bottom...
RE: Changes to the City of Chicago Zoning Certificates
Hi Matt: Tax records will indicate what is record...
RE: First Time Home Owners Tax Credit
If you owned a home within the last three years, a...
RE: Best Prayer I Ever Heard
I agree. ...
RE: Changes to the City of Chicago Zoning Certificates
Laura: Wow, this is a very complex situation.&nbs...

Favorite Links

Site Feed

RSS Feed

Chicago RE with Julie

How To Speed Up Your Sale

Jun. 26, 2007
Categorized in: Selling Real Estate
Tagged with: home selling, pricing
5 Ways to Speed Up Your Sale
 
1.      Price it right. Set a price at the lower end of your property’s realistic price range.
 
2.      Get your house market-ready for at least two weeks before you begin showing it.
 
3.      Be flexible about showings. It’s often disruptive to have a house ready to show on the spur of the moment, but the more often someone can see your home, the sooner you’ll find a seller.
 
4.      Be ready for the offers. Decide in advance what price and terms you’ll find acceptable.
 
5.      Don’t refuse to drop the price. If your home has been on the market for more than 30 days without an offer, be prepared to lower your asking price.
 
Reprinted from Realtor Magazine Online by permission of the National Association of Realtors. Copyright 2005. All rights reserved.
 
 

How Good Are Zillow's Prices?

Feb. 15, 2007
Categorized in: Homeownership
This is a featured article on the Wall Street Journal that finally rings some sense to a long debate about on-line home estimates and the craze surrounding these sites. Click on the link to read the full article http://www.realestatejournal.com
 
When I first heard about Zillow.com it was from a friend looking for direction with what to do with his house. He purchased within a year, recently married, and with great sadness, was diagnosed with a rare and deadly disease. So naturally he entertained selling his home and started his search online. Since I was unfamiliar at the time of this site, I decided to investigate on my own.
 
What I found was enough to not only stun me, but enrage me as well. For my research, I chose to use my own home. My neighborhood is a small, long-standing one snuggled in the boundaries of a more notorious community. Naturally, I figured my home would probably be under-estimated in value. What most consumers fail to note, is these types of sites cannot differentiate between communities, neighborhoods, school boundaries, etc. with the accuracy necessary for proper valuation.
 
After entering my address, I noticed the first fatal error. The system was using our beloved city’s public record sites. Now, us professionals in the industry will clearly testify that you do NOT rely on the accuracy of these records. Just as an example, there is a woman in my neighborhood where her property is listed in the tax records under her deceased father’s name, her deceased mother’s name, her name, and her and her husband’s name. So, without cross checking for error, you would have conflicting information as to who the current owner is.
 
In addition, records from our large metropolis unfortunately, does not work in real time. A property could have been re-assessed, sold and sold again before the system ever catches up. Why then is that important? My home and many like it, where listed in the public records as 1 bedroom, 1 bath homes. Now, bear in mind, my home isn’t new. The homes in my area date back more than 70 years, and none of them by original construction were 1 bedroom. 
 
Needless to say, after I stopped laughing I plunged further into my personal home evaluation to a shocking discovery that Zillow.com estimated my home at over $600K. Currently 3 bedroom homes in my specific neighborhood have an average market value of $360K. We have on an average year, sufficient number of homes for sale and sold for comparison. 
 
Now addressing the homeowner’s ability to customize the information such as recent repairs, etc. to generate a clear estimate according to these sites. This is yet another fatal error. Can I get a “realty check” amen from the real estate industry when I say that homeowners rarely have grounded opinions as to not only what improvements are worth, but also how they relate in determining resale value? 
Arguable you say? Ok, then lets look at how one specific job; repair/improvement in your home can yield several different cost values. I recently inquired about tuck pointing an area on my home, all of the estimates came from a legitimate referral service (Angie’s List) and ranged from $500 to $3500, for the same job. I had the exact same experience when I dormered my upstairs attic space. I had quotes from $28K to $98K, with very similar details of work to be done. Now of course logic tells you that depends on what they are doing, what materials, labor etc. But do we, as average consumers know how to break down the charges and weigh out the pros and cons of each one?
 
 Well what if some of these values are coming from homeowners who are adjusting for work THEY themselves had done? I don’t know about you, but the home depot slob job for a bathroom upgrade doesn’t weight necessarily the same in value as one that was done by professional hands. Or even on the reverse end where someone over pays for an upgrade/repair/improvement and thinks they should not only recoup that, but tack on profit as well.
 
Despite the sound reasoning of professionals, which consumers believe we are all about getting the listing therefore cannot be trusted; the confessions of these site representatives that even state that these sites should NOT be bankable information; the public is still obsessed with having that control. News tip, getting the information is only a fraction of the responsibility. What and how you use it, determines the ultimate success or failure with selling/buying a home.
 
I do believe that consumers have a right to understand what’s going on around them. Your home is perhaps the largest investment you own. I am not advocating as a real estate professional that we should keep information like this under lock and key. What I do hope, is that the public will have that light bulb moment that what we do as a profession, is much more detailed and carries a great deal of responsibility then we are given credit for. You cannot be a monkey and do our job well! Having the information is not what empowers you, knowing how to use it, does. 
 
In closing, use these sites for basic information (preferably not a means to spy on your neighbor or boss as statistics seem to indicate) regarding your investment. But when it comes to making a serious change, i.e. refinancing, home improvements, investing by equity, and buying/or selling a home, do the smart thing and consult a professional. After all, its what we do.
 

The Three P's of A Sale

Jan. 12, 2007
Categorized in: Selling Real Estate
You will see a lot of gimmicks in today's market where sellers and agents alike are desperate for buyers' attention.   I prefer to stick to simple, yet effective methods.  Ones that I think, transcend any market condition and will create opportunity.

First Rule:  Presentation.  This is a must.  Now when I say presentation, I am referring to staging, not decorating.  Staging is the process of depersonalizing a home, decorating is personalizing.  Future buyers do not wish to purchase your style.  Not to mention, style is subjective.  What you may think is beautiful and charming someone else can think is trashy and obnoxious.  Your ultimate goal is to sell your space.  By carefully planning a home's presentation can easily determine how buyers receive it. 

Need proof?  Okay.  Let's take food for example.  I am throwing a dinner party for people whom I don't have a personal relationship with.  I decide that I am going to serve fish.  However, instead of placing it on a lovely platter with an arrangement of vegetables, lemons and a sterling silver serving fork, I place it on a paper plate, whole (head, eyes and all) and require my guests to use their hands to serve themselves.  Now there plenty of fish lovers who don't mind digging in since they know the delicacies that lie under-neath.  But there are many of those who cannot get past how something looks to know how truly wonderful it is.   Think this is extreme?  Well, I can tell you from experience that most sellers have little awareness of how their home is perceived.  Pet smells, dirty dishes in the sink, garbage that is noticeable, dirty clothes on the floor, piles and piles of stuff in every corner and closet that spell one thing to a buyer:  dirty.   Bottom line is, you would not sell your used car without detailing it first, why would you sell your home any other way?  Are you willing to chance that you will find that selected buyer who can look past your home's distracting appearance?

Second Rule:  Preparation.  This is actually a spin off from the first rule.  Preparation applies in a few areas here.  First, is with presentation.  You negate staging your home if the condition of it is less than reasonable.  You will save yourself a lot of headache and a lot of money if you fix those items before listing your home.  Loose tiles, replace caulking in the bathroom, leaky faucet, broken window, etc.  In regards to larger projects, such as a older roof or mechanics, discretion here is the operative course of action.  If you are unable or unwilling to address problems such as these, then be up-front.  Either offer a home warranty or credit as a means to avoid dragged out negotiations after an inspection. 

The other application to the preparation rule is having all necessary documents and receipts handy.  If you own a condo or belong to a homeowners association, have a copy of your minutes, declarations and by-laws, budget and board contact information handy.  If its a room or area that goes with your property, make sure its accessible.  If you have up-graded or repaired/replaced something of significance in your home within the last 5 years, showing receipts can dispel any concern a new buyer might have.


Last Rule:  Price.  This is perhaps the largest pill to swallow.  You will eventually cost yourself more money to list a property high and reduce it's price than to price it correctly in the first place.  A home's price should reflect current market conditions, not what it is you need to net, not what your bank says it's worth, not the many wonderful memories you've collected over the years, not by all the improvements you have done, not even what your neighbors received for their home.  The successful pricing of your home may take these factors into consideration, but is not determined by them.  What a buyer is willing to pay will ultimately decide the value of your home, and what a buyer is willing to pay is determined by perceived value.

The bottom line to it all, you will get out what you put in.  By investing in the process of preparing your home for sale, you ultimately increase your chances of a successful outcome for both you and the buyer.