How To Speed Up Your Sale |
Chicago RE with Julie
Blog by Julie Woodward-Trenker
Chicago, Illinois
A consumer-centric real estate blog with articles, tips, and tools geared for buyers, sellers and the curious. CategoriesSubscribeRecent CommentsHi Matt: Tax records will indicate what is record... Laura: Wow, this is a very complex situation.&nbs... ArchiveFavorite LinksRealTown BlogsSite Feed |
Chicago RE with Julie
Mar. 26, 2008
Categorized in: Staging
Why is staging more critical then ever? Here is why. A buyer will make an initial reaction whether or not they like your home in less than a minute. They will spend the remaining time touring your home confirming that decision and on few occasions, rescinding it. Psychology experts have proven that it is human nature to react based on emotion and then seek logic to support that feeling. You will not get a second chance to make that first impression. I have heard sellers say that they would much rather test the market first before having to invest any time or God forbid, money into creating an appealing product. After all, they're moving, that is the buyer's department. It is only after the unsuccessful showing after showing (if they are so lucky), that then they realize that perhaps they should have taken that extra step. Unfortunately, you have already lost those buyers. Never, never underestimate the power of emotions when it comes to the decision process of buying a home. The silly truth is most consumers believe they are quite practical in this regard when in reality, how the home makes you feel is really the deciding factor. We have seen proof of that in our personal lives with choosing people to date or marry. More often than not we pick the one that makes us catch our breath, or intrigue us. So should a home. Staging today can make the difference whether or not your house is shown, and certainly if it sells. It really doesn't require the moon to court a buyer, just a little effort.
Jun. 26, 2007
Categorized in: Selling Real Estate
Tagged with: home selling, pricing
5 Ways to Speed Up Your Sale
1. Price it right. Set a price at the lower end of your property’s realistic price range.
2. Get your house market-ready for at least two weeks before you begin showing it.
3. Be flexible about showings. It’s often disruptive to have a house ready to show on the spur of the moment, but the more often someone can see your home, the sooner you’ll find a seller.
4. Be ready for the offers. Decide in advance what price and terms you’ll find acceptable.
5. Don’t refuse to drop the price. If your home has been on the market for more than 30 days without an offer, be prepared to lower your asking price.
Reprinted from Realtor Magazine Online by permission of the National Association of Realtors. Copyright 2005. All rights reserved.
May. 9, 2007
Categorized in: Selling Real Estate
I cannot again begin to express my shock when I see that in today's information society, buyers will still opt to be stupid. What do I mean by that? By not utilizing their option to an inspection. Here is the scenario: I have a listing which has just sold in 6 days by the way, but is in a low price point for the city I work in. In a nut shell, it is a property for those starting out or wanting an investment. We accepted a contract from what appeared to be a first time buyer whom was willing by the way, to pay nearly full price. Two days later at her scheduled inspection, I discover that as frugle and "smart" as this buyer thinks she is, instead of hiring a REAL inspector, she has her friend (gauging from the conversation, works in construction) stop by who then proceeds to stand in the middle of the living room, look around and says, "looks good". ARE YOU KIDDING ME?????? Can you guess my response? I immediately called my seller and advised her instead of spending "x" amount of dollars in some cosmetic repair to not bother. If this buyer cared so little about her investment by spending a few hundred dollars to assure that there is no serious defects wrong with the property, she surely won't care about some minor repair/improvement. Word of advise, DO NOT BE A PENNY WISE AND A DOLLAR FOOLISH! Buyers, utilize your option to not only get an inspection, but hire a professional. It truly is worth it in the long run.
May. 7, 2007
Categorized in: Acts of Agents
No, I didn't fall off the face of the earth, it just seems like it. Ever have one of those days that everything just seems like a scene out of a movie? I had one of those recently. In fact, it was the stuff that sitcoms are made of. It was a few weeks ago when in my dedication and commitment to my buyer clients that I would take them out to view several properties despite my closing delivery date. In case this isn't clear thus far, I was 9 months pregnant. Given the fact that this was my second pregnancy, I of course, arrogantly asserted that I was in control. This time, it would be different. Foolish, foolish girl! So as my clients travel in from out of state, we begin our journey looking at one of 15 properties we were slated to view for the day. After all, they were in only for that one day! By the 11th, trouble reared its ugly head. The humerous part of it, I did not know any better. In fact, I had enough of a warning sign to say, "Will you excuse me as I make a phone call?" and allowed a listing agent to lead my clients around to another unit in the building as I stole away to a bathroom. Needless to say, I still had that question mark sign over my head. "This can't really be it, can it?". Convinced that the "sign" was false, I resumed my place with my clients and headed off to property number 12. When I finally dropped my clients off 2 hours later, there were definite more pronouced signs that the end was near! With a smile and a good cheer, I bid my clients adu and dialed my OBGYN on speed dial. His response, "your in labor and need to go to the hospital". My reply? "No, it can't be, it isn't happening like you said it would". Well now I am driving myself to the hospital a bit perplexed since I was surely expecting my contractions to make a formidable annoucement. I was expecting to be 12 minutes apart to start and have no doubt that I was in labor. Instead I am 2-4 minutes apart without warning (apparently after my water broke I was receiving contractions but just too busy to notice!). To make the pot more interesting, after I arrive and checked myself in, cancel my next two, very full days with other clients, I receive a call from the ones I just left saying they want to put an offer in on a property we saw earlier. "Let me get right back to you", I said. I call my managing broker, and God Bless him, he was not prepared for this phone conversation; and tell him, "Chuck, I need you to meet with my clients tomorrow morning before they leave and structure an offer for me, I'm in labor!". "WHAT?!", was his response. I replied, "No time to talk about it now, here is what you need to do...." After about 16 hours later, my beautiful new daughter is born and my clients have the home of their dreams. Not bad for a day's work.
Mar. 8, 2007
Categorized in: Staging
When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. To compete with the competition in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light. Staging is the process of preparing any home for sale, regardless of price or location. Source: Barb Schwartz, founder of StagedHomes.com |


