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Chicago RE with Julie

Chicago, Illinois

A consumer-centric real estate blog with articles, tips, and tools geared for buyers, sellers and the curious.

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Chicago RE with Julie

What Is Staging?

Mar. 8, 2007
Categorized in: Staging

 When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. To compete with the competition in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light.

Staging is the process of preparing any home for sale, regardless of price or location. Source:  Barb Schwartz, founder of StagedHomes.com