Aug. 21, 2007
Currently under circulation in the real estate media is the
alleged deception of staging. Exculsive Buyer's Agents are
attacking the ethics of staging a home and are warning Buyers the
dangers of it. Yeah, okay. Apparently, there is a need
to use scare tactics in order to plug their services.
Let's begin by pointing out the obvious. If a seller, with
or without the aid of their agent, wishes to deceive a buyer by
hiding defects in the home, that can be done without staging.
In fact, I would venture to say that if a seller is cheap and lazy
enough to not want to fix up their home before putting it on the
market, they sure in heck's are not going to spend the money to
stage it. Seriously enough, you cannot blame the art of
staging behind the failure to mention the hole in the floor that
has been there for years, hidden by the large dresser.
Staging has never been or will ever be the excuse to disguise
latent or material defects. In fact, I think
that action could be in some cases, ground for a
lawsuit! I won't even point out that there is the inspection
period where a buyer can do a thourghout examination of the house,
or even the fact that if we are going to attack staging, well,
Developers will just have to ban using Model homes because that IS
staging! Oops, I guess I just did.
In addition, I am an Accredited Buyer's Representative who
has for years serviced and advised buyers (many of them
first-timers) with purchasing a home. I have dedicated myself
to my clients and offered many of my insights to the surface
marketing of homes from a seller's and seller's agent's
perspective. I am also, for the record, an Accredited Staging
Professional.
Now as I stated, I work extensively with Buyers, but I also list
and stage properties. I have yet to meet a buyer or a seller
who is made "dumb" because of staging. In fact, quite the
opposite happens. For the sellers whom I have staged and sold
their home find it fun shopping for the new one and notice how
others have been staged. It's almost a game if you
will. Their appreciation for presentation is
solidified. The messy homes we enter, the first thing my
client will say is, "That needs staging!".
As for buyers new to the market, well, having a background in
staging helps me discuss possibilities with them. Concerns
about their furniture, etc. are always part of our dialogue when we
view homes. If an agent is not helping their clients to
visualize and even at times, play the devil's advocate, then I feel
they are doing a dis-service. Ultimately, the buyers decide,
good or bad, which home they want.
Lastly, to say that staging blinds a buyer is a crock!
Anyone who has a working knowledge of staging knows that it is
never to replace condition. If the
property needs repair, it needs repair. We are ethically
upheld to advise clients to the limitations of staging; just check
out www.StagedHomes.com
and see the checklists given to sellers discussing
repairs.
In conclusion, I would imagine there are plenty of other agents
like myself whose biggest challenge does not lie in Buyers making
offers with rose colored glasses on, but getting them past the
small, insignificant items that they manage to turn into mountains
out of fear. Which by the way, is a much larger emotion
behind buying decisions (or the lack of) than bliss. I think
these agents should be supportive of staging given their buyers
will perceive value in the purchase than of a home that
looks like a dump with a lofty price tag.