Romancing The Buyer

Posted at 3:09 AM, Mar. 26, 2008

  Why is staging more critical then ever?  Here is why.  A buyer will make an initial reaction whether or not they like your  home in less than a minute.  They will spend the remaining time touring your home confirming that decision and on few occasions, rescinding it. 

Psychology experts have proven that it is human nature to react based on emotion and then seek logic to support that feeling.  You will not get a second chance to make that first impression. 

I have heard sellers say that they would much rather test the market first before having to invest any time or God forbid, money into creating an appealing product.  After all, they're moving, that is the buyer's department.  It is only after the unsuccessful showing after showing (if they are so lucky), that then they realize that perhaps they should have taken that extra step.  Unfortunately, you have already lost those buyers. 

Never, never underestimate the power of emotions when it comes to the decision process of buying a home.  The silly truth is most consumers believe they are quite practical in this regard when in reality, how the home makes you feel is really the deciding factor.  We have seen proof of that in our personal lives with choosing people to date or marry.  More often than not we pick the one that makes us catch our breath, or intrigue us.  So should a home. 

Staging today can make the difference whether or not your house is shown, and certainly if it sells.  It really doesn't require the moon to court a buyer, just a little effort.