Have you heard of Seth Godin? 

Here is Seth's description of himself from his website-copied verbatim:

SETH GODIN is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world. His most recent titles include The Dip and Meatball Sundae. Free Prize Inside was published in early May, 2004 and All Marketers Are Liars was published in 2005. His books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.

The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.

Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark." The book was first excerpted in Fast Company, where Godin is a contributing editor.

His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

He's the man behind the Squidoo Lens.  If you go to www.squidoo.com  you can build out a mini expert page.  The pages are FREE to build.  There is no hosting fee and they are indexed and ranked in the search engines.  If you are looking for back links and a quick way to attain expert status for various keywords, then you should head over to Squidoo and spend an hour to build a lens.  There are no limit-other than your time-on the number of lens that you can build.  Build your lens and Shout Out to the world where you are an expert.

I live and work in Minnesota.  As such, my area of expertise is the Twin Cities- Minneapolis St Paul area and surrounding suburbs.  I've built two lens.  One is Minnesota Real Estate and the other is Twin Cities Real Estate.  Check them out.  This is a free resource that many internet marketers use.