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Real Estate Law Review

March 2005

Secure your Internet identity today

Mar. 23, 2005
Categorized in: Marketing
Tagged with: marketing

The domain name you are interested in might not be available tomorrow. Domain names are issued on a first-come first-served basis. Once a name is taken, it is gone. Domain names are unique. Only one person or entity can hold a license for a particular domain. As a general rule, do not register a domain containing someone else's Federally registered trademark.

 

Companies and people are quickly realizing that a domain name is the foundation of one's Internet identity. It is becoming evident that having an Internet address is mandatory in today's real estate business, as important as having a phone number. Whether you decide to use the domain now or later, once registered no one else can use your domain name (for the duration of the license period). The smart business decision is to register your preferred name and/or company name without delay so that the domain(s) will be available when you choose to use it, rather than find out someone beat you to it, and purchased it the day before. Many people buy several domain names and point them to their web site (called pointer domains).

 

Secure your Internet identity today. Buy your domain name now. You can park the domain until you decide to use it for e-mail or a web site. To use a domain, it must be hosted on a domain name server, which can then direct traffic to your e-mail account and web site. The smart move is to obtain a domain name along with e-mail forwarding and web pointing. Go to http://PermanentEmailAddress.InternetCrusade.com

 

John Reilly

VP Publishing, InternetCrusade

Security and Privacy Policies

Mar. 13, 2005
Categorized in: Technology
Tagged with: technology

 

Petco just found out that if you have security and privacy policies stated on your website that you better follow them or else the Federal Trade Commission can fine you. By all means have security measures, just don't overstate them.

 

NAR members can find the details in:


http://www.realtor.org/LetterLW.nsf/pages/1204didknow

Limited Service Regulations

Mar. 13, 2005
Categorized in: Brokerage
Tagged with: brokerage

For an update on happenings with the Limited Service issue, check out

 

 http://www.realtor.org/letterlw.nsf/pages/1204forummaterials

 

as well as http://www.news.wra.org/2005/March/Legal/Legal_0305Story2.asp

Do Not Call Rules

Mar. 13, 2005
Categorized in: Marketing
Tagged with: marketing

For a collection of material on the  
Do-Not-Call, Do-Not-Fax, and Do-Not-E-Mail Laws,

check out the Field Guides available on realtor.org

 

http://www.realtor.org/libweb.nsf/pages/fg707#websites

Use Of REALTOR trademark

Mar. 13, 2005
Categorized in: Marketing
Tagged with: marketing

Often, web designers are not knowledgeable with NAR's rules and will create for the client whatever the client asks for.

In the case of domain registration, it is up to the REALTOR to know the rules. For more information on the use of the word REALTOR on the web go to: http://UseOfREALTORinaDomain.RealTown.com

 

 

 

Google At It Again

Mar. 8, 2005
Categorized in: Technology
Tagged with: technology

Just received this note from Gary Hall:

 

It appears Google is pulling another fast one. Following is a link to an article about what Google is calling "Autolinking", which is slated to become part of the Google Toolbar. It can transform plain text on any Web page into a link that sends the visitor to a related site for more information. AutoLink, though still in beta, is angering many people because it gives Google--not visitors or Web site designers of sites in which links are embedded--the power to decide which sites it sends you to.

Imagine that you have an address of a listing on your site, and unbeknownst to you, Google plugs a link into it, and it takes your site visitor to that listing on Realtor.com. That's what Autolinking could do to you! It looks for text that can be identified, and if Google has an affiliate that fits, plugs a link into that phrase! Read the article at http://tinyurl.com/4ekqb