The teleconference is available   To listen Dial 1-641-297-7230 

The conference # is 2344

Here are some notes on what I shared:

4 Keys to FSB0 Conversion:

1. Know The Information

Examine your beliefs about the value you bring. Review statistics so your understand the value you bring. I shared stats from NAR's 2005 Profile of Homebuyers and Sellers.

Average sale FSBO  $198,200 Average Realtor Sale = $ 230,000 or 16% difference

22% sold to friend or relative.

13% FSB0 Sales in 2005 down from 20% in 1999

over 50% of successful sellers said they wouldn't do it again

2. Build Relationship

Purpose of the first call or meeting is to start to build your credibility.

Resources for lists of FSBOs are:

Landvoice  They will give you a special price for the first 90 days of $79.99  1-888-678-0905 or click on the link above. Tell them you were referred by Advantage Solutions Group

www.FSBOhotsheet.com  Free 2 week trial

Building trust & relationship will happen if you ask lots of questions.

Good pieces to leave on the first visit are:

• A Survival kit
• 450 Ideas to Sell you Home Faster is a Great deal for $97 You can reproduce as many as you like
• Who is The Best Person To Sell My Home (Bernice's book, Waging War on Real Estate Discounters and tapes are great resources as well!) These great little booklets are only $6.95 and will convince a FSBO that they want full service!

The book I mentioned on the Reciprocity Principle is Influence, by Robert Cialdini 

3. Create Systems   After the first contact, you will want to have some type of contact (in person, by phone, email or postal mail) every 3 days. Each time give them information that they can use or a value piece. Use an action plan in you real estate software or Outlook to do this. IT SHOULD PROMPT YOU AUTOMATICALLY

RedX is a resource I mentioned for expireds and FSBOs  Use affiliate code 8549 on the online sign up form.  This will allow you to sign up without paying the $150 set up fee.