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February 2007

Feb. 27, 2007 - Life Long Learning

 

When you did your business plan and budget for 2007, did you decide what education you want this year and what it will cost. If these are part of the plan, it is more likely you will actually participate, grow and learn. In what area do you want to grow your skills this year? Your contacts? Make this intentional, not accidental. Good agents are always looking for ways to be better!

There are some people in this place:

"It is what we think we know already that often prevents us from learning."
~ Claude Bernard.

But, I bet that is not you. I love this thought:

"In a time of drastic change it is the learners who inherit the future. The learned usually find themselves beautifully equipped to live in a world that no longer exists."
~ Eric Hoffer, philosopher

You know our business is constantly evolving and you can't depend on what worked last year to give you the same results this year.

"You can learn new things at any time in your life if you're willing to be a beginner. If you actually learn to like being a beginner, the whole world opens up to you. "
~ Barbara Sher {American Author}

Here are some suggestions to factor learning into your plans for 2007:

WHAT
Conferences (NAR, SellAbration, WCR)
Classes towards designations
Mastermind Group
Books & Audios (MP3s, CDs, tapes)
Other Classes, Courses or Games
WHY
Great networking AND learning opportunities
Differentiate yourself from the competition
Share and learn from others
Expand your perception. Learn from others
To hone a specific skill set


I'd love to hear the resources you'd suggest to learn!

Some Learning Resources Available

1. 3 Hours Agency credit March 13 1:15-4:15 Prescott, AZ

Consumer Driven Real Estate

This class is free to all WCR members and is $10 if you want to bring along a non-WCR friend! Sign them up for membership at the class and we'll give it to them for free!

This will be a panel discussion on the new models of real estate representation. Michel Klein, who owns a Help-USell franchise and Paula Bean, who is one of the developers of the new ACRE (Accredited Consultant in Real Estate) Designation will join me in a discussion of what today's consumers want and need and we can satisfy those needs, bringing the highest standard of care to them. Don't miss this if you plan to be in business 5 years from now! To register, contact AAR, or email me at joeann@joeann.com.


2.
7 Hours General credit March 28 9 AM-5 PM Casa Grande (Francisco Grande),AZ

PMN Class: Effective Negotiating for Real Estate Professionals

This class satisfies a 1 Day Course for BOTH the PMN and the ABR Designation!
Only $85 if you register BEFORE MARCH 2-includes continental breakfast and lunch!!!!
These classes usually cost $145 at National...so this is a great opportunity! Price will be $95 after March 2 and we have limited seating...so register NOW!


3.
LAST CALL Get Your e-PRO Certification (here's a discount & PREMIUM for you!)

Save $25 by registering by February 28 and get my 2007 Business Plan for F*R*E*E!!

I am a Certified Workshop Leader for the e-PRO Certification and can offer you a $25 discount. For an application, email me at joeann@joeann.com or register here with the scholarship code 4477

If you are unfamiliar with the course, you can get more information and watch a short video here.


4. LAST CALL Fossland's Forum February Call

Everything You Ever Wanted To Know About
Building Business Using Testimonials!

Coach Karin Hanna, the brilliant creator of www.ILoveMyAgent.org will join me in a lively discussion about how to get testimonials and use testimonials to fuel an outrageous business and help raise the public perception of the value of the real estate agent.

Thursday, March 1 6 PM EST, 5 PM CST, 4 PM MST & AZ, 3 PM PST, 1 PM Hawaii
Register Here


5. If you are a new agent
, Kelle Sparta and I offer a 6 month course called Steps To Success.

Next session starts April 4. It will give you everything you need to be successful in your first year for only $99 per month!


6.
Need a jumpstart? Play a Game!!!!!
For 4 weeks, each day, you'll start the day with tips and inspiration....
The Real Estate Game™ begins March 5
The Expired Real Estate Game™ starts March 19 (14 spots left) and
the next FSBO Real Estate Game™ starts April 2.

Register Today and You'll have money in the bank in 60 days!!!!!


7. Are you a woman in a leadership role? This conference is not to be missed.

www.ReallyAwesomeWomen.com

The speakers are amazing, the networking is going to be fabulous. Plus it is warm and sunny in Albuquerque!

WebWomen Won!

A huge THANK YOU to everyone who supported the WebWomenGivingCircle in 2006! More Magazine had challenged giving circles to raise money for CARE. Many of you, like me, were passionate about helping women and children to have a better chance. With your $10, $20, $60 and $150 contributions, we raised nearly $24,000 for CARE. Our Giving Circle was declared the winner a few weeks ago and in May, we'll accompany the editorial staff of More to Peru to visit the outreach sites that CARE operates. I will share more with you about this. THANK YOU!!!!

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Feb. 27, 2007 - 9 Days Old!

"Never have children, only grandchildren" ~ Gore Vidal

Being a grandmother is definitely one of the best things that has ever happened to me.

Father, Richard, and Mother, Marie are having lots of fun. Julia eats, sleeps and poops! I told them to enjoy it-this stage won't last too long!!!!!

Lily, on the other hand, is thrilled to have a new baby. She went camping with us this weekend. We attacked the cholla forest on our 40 acres. She's a good little desert rat who knows how to pull the cactus out of her shoes without painfully getting caught!

 

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Feb. 21, 2007 - Staying Motivated

I am fully in agreement with Zig Ziglar on this one:

"People often say that motivation doesn't last.

Well, neither does bathing -

that's why we recommend it daily."

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Feb. 20, 2007 - The FSBO Real Estate Game™

What is The FSBO Real EstateGame ?

For the last 4 years, I've been leading a training session called The FSBO Real EstateGame that was developed by Patti Kouri and me to help agents conquer those unrepresented sellers and help them. The way it works is using a daily teleconference call, a grid and point system.

Agents must get 10 points a day from the grid of activities that looks like this:

Daily Activity
Pts
Mon
Tue
Wed
Thur
Fri
Sat
Sun
Date
..
..
.
.
.
.
.
.
1st In Person Contact with new FSBO
3
..
.
.
.
.
.
.
Drop Off Something of Value
2
..
.
.
.
.
.
.
Sign a Compensation Agreement
2
..
.
.
.
.
.
.
Practice an Objection Handling Technique
1
..
.
.
.
.
.
.
Take a FSBO Listing
5
..
.
.
.
.
.
.
Follow Up Phone Call
1
..
.
.
.
.
.
.
Create a new benefit for FSBO
1
..
.
.
.
.
.
.
Follow Up Visit
2
..
.
.
.
.
.
.
The FSBO Real Estate Game Call/ Or Buddy
1
..
.
.
.
.

 

There are 30 items on the grid and the ability to add items that may not be on the list but that are building business.

On each call, there is skill building and brainstorming and masterminding. The best thing is that for the Game, agents often get outside their comfort zone because they are playing and take way more action because of the group dynamics. I have learned lots about these UNREPRESENTED SELLERS on these calls!

Why Should I Have A FSBO Niche in my Business Plan?

What should you do?

If your business strategies haven’t been redesigned to fit the expectations and needs of the Internet consumer, now is the time to do it. While your FSBO strategy is only one segment needed to address the Internet consumer revolution, it can be a very lucrative one. To ignore this would be like refusing to believe that airplanes were going to replace trains.

Your strategy must focus on the consumer’s style and desires and buying preferences. Sure, you think you have been client-driven…..but are you really the easiest to buy from? To get information from? To deliver to the consumer what they want 24 hours a day, 7 days a week? Do you give information first and build trust or do you expect you can hold out and think they will eventually need you?

The FSBO seller often believes that all an agent does is put a sign in the yard, run an ad, put it on the Internet and wait. Unfortunately, sometimes this is true. So these sellers figure they can do that themselves and save thousands of dollars. Or they think they are smart to at least try it, since Uncle Joe told them how easy it was when he did it! With the ability to do market research on financial options, comparable sales and the listings in our MLS systems on the Internet, this FSBO feels self-confident and cocky. You really can’t blame them. As an industry, we haven’t communicated well and educated the public to the myriad of services that we provide that they are unaware of.

Here are some additional articles on working with FSBO's that will give you some good tips:

Four Good Reasons To Work the FSBO Market

How to Capture More FSBOs by Knowing Their Style
Top Ten Questions For FSBO Sellers


Is it time for you to make some money from these FSBOs?

For an agent wanting to increase business,  prospecting for-sale-by-owners is one of the fastest ways to do it.

Have you seen an increase in the FSBO numbers in the last couple of years? History tells us over 80% eventually will list with an agent and usually within 60 days. There are forecasts that this will continue to increase over the next five years. Have you asked yourself how you should be positioning yourself to be taking advantage of the trend?

Like everything else in the real estate business though, successful agents are using different strategies with creative systems and programs to land this business than they used in the 20th Century.

 

  • What’s Out is the high pressure, numbers game approach

     

  • What’s In is the building of relationship and trust through systematic, value added contact.

As agents, we know that selling a home is not just putting up a sign, running an ad, posting it on the Internet and in MLS and waiting. In the 2005 NAR Profile of Home Buyers and Sellers, the “typical FSBO home sold for $198,200 compared to $230,000 for an agent-assisted home." This is 16% more!  And this doesn’t take into consideration the time, hassle and risks they will have with showings, taking calls, opening their home up to unqualified strangers and their unfamiliarity with the legal process.

You know you can do a better job and net them more money, even after they pay your commission, but most consumers need some education about the true facts. Your negotiating skills, your ability to pre-qualify prospective buyers, your broad ranging marketing systems and your ability to handle the inspection and disclosure processes will almost always increase the bottom line for a seller. However, most consumers simply aren’t aware of all of this and they feel empowered because they have done some research and they, mistakenly, think that information is knowledge.

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Feb. 20, 2007 - The Law of Attraction

The Law of Attraction
With Oprah's airing of 2 shows on The Secret, the law of attraction is becoming mainstream. And, yet, there seems to be lots of controversy about the validity of the claims for its effectiveness. I had recommended the movie last summer and again a few weeks ago and got some interesting feedback that is posted on here. I find, perhaps, the biggest benefit of all this hoopla is the fact that people are looking for themselves more deeply at where they can be more effective. The awareness of what works and what doesn't is the first step to change. When you are asleep to having any power in your life, you are handicapped. So, whether this all fits your view of reality or not, the thinking about what your view is is valuable.
 
Here are a few other links to articles taking a good look at how it works:
 
What I do know for myself is I experience being able to easily get what I want when
  •  I am very grounded in my gratitude for what I have,
  •  I have a clear idea of what I want
  •  I let go of being a control freak and quit trying to force it my way
  •  I take action-lots of it
  • I look for who else is in my life to help me and I ask for help
A couple of important concepts that I find useful from the whole discussion:
  • What I focus on expands Wow! I have become much better at monitoring my inner and outer voice to try to notice when I am thinking negatively.
  • When I have clarity in what I want, I don't have to define and know all the steps to get there. So, going with the flow and being interested in how it might take me another route is an option these days.
You know, I can't logically explain to you how quantum physics works, but I do know that I put a picture of Machu Picchu on my wall by my desk last year and looked at it every single day and I am going to Peru in May all expenses paid! How cool is that?
 
So....what do you want? How can you use the Law of Attraction to get there?
 
Follow Up To Selling Your Listings
My Tuesday Tips of Jan 9 and 16th focused on selling your listings. Donna Elder of Lexington KY had generously shared with me some of her strategies that got her houses sold in 1/3rd the time of the average listing. The podcast of our interview is now available here
There are also some other great podcasts available through Kelle Sparta at
http://www.agentroundup.com
 
 

TWO COOL Teleconferences You Want to Attend

NEXT Fossland's Forum:

Everything You Ever Wanted To Know About Building Business Using Testimonials!

Coach Karin Hanna, the brilliant creator of  www.ILoveMyAgent.org will join me in a lively discussion about how to get testimonials and use testimonials to fuel an outrageous business and help raise the public perception of the value of the real estate agent.

Thursday, March 1   6 PM EST, 5 PM CST, 4 PM MST & AZ, 3 PM PST, 1 PM Hawaii

 register here

 

 Really Awesome Women Teleconference Calls

Between now and March 15, my friends at www. will be doing teleconference calls to introduce you to some of the most awesome women in the real estate business. RealEstateCoach.com

Participation is limited to the first 100 callers. Join us on Wednesday, February 21, at 11 a.m. Eastern. Call 512-225-3376 and enter the passcode 425586# when prompted.

The calls will introduce you to one of our outstanding speakers at our upcoming Really Awesome Women Conference in Albuquerque, New Mexico March 19-21, 2007.

If you are a woman in leadership, you can't afford to miss this conference. Donna Lee Laue, our guest on our first call, is just one of the reasons to sign up now.

Call #1: Never ask for a referral again!

Bernice Ross will be interviewing Donna Lee Laue, owner of http://www.UniqueGlobalEstates.com, a FR EE- multiple listing service for properties priced at over $1,000,000. With over 50,000 luxury listings in 41 countries on her service, Donna is one of the world's leading experts in the field of luxury. Donna will share the secrets of marketing in today's demanding environment. Donna doesn't make referrals--she makes introductions. She will share the secrets of doing "discrete marketing" as well as how to attract the very best clients in the business.

Get More Business!!!!
Be a part of the first Expired Real Estate Game begins March 5 at 10 AM EST 
If you play, you also get a 4 week free trial of The RedX worth $210!!!
 
If you aren't familiar with the games, you can read all about them here.
 
There is only room for 20 players....you can sign up here
 
 
Make Today Beyond Ordinary!.......It IS up to you!
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Feb. 19, 2007 - A President's Day Quote

"We grow great by dreams.
All big men are dreamers.
They see things in the soft haze of a spring day
or in the red fire of a long winter's evening.
Some of us let these great dreams die,
but others nourish and protect them;
nurse them through bad days till they bring them to the sunshine
and light which comes always to those
who sincerely hope that their dreams will come true."

-- Woodrow Wilson
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Feb. 18, 2007 - Welcome Julia Elizabeth

My newest granddaughter, Julia Elizabeth, was born in Tucson at the Women's Birthing Center on February 18 at 10:30 AM to my son Richard and Marie.

At 7 pounds 3 oz. and 19 inches, she is a perfect new addition to the family.

I think that my role as grandmother is my favorite in this stage of my life. Her cousin, Lily, and I were her first vistors and Lily is enthralled with "her new baby." She has built her a "club" in my bedroom that is populated with soft, fuzzy animals and things to suck on, where she intends to take care of her!

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Feb. 11, 2007 - See & Be Seen

Joeann's Tuesday Tip
February 13, 2007

This week, you should have some fun. Get out without going out!!!!!!

First, visit the online Convention and Expo. You'll get great educational classes as well as the opportunity to check out vendors and enter drawings! All from the comfort of your home office!

Then think about being seen more!

  • Are you using client testimonials to build credibility and expert status? I've got a cool site you need to be featured on and it is free
  • Are you blogging? If not, why not? The resources below will get you started

And, then, yes, getting out REALLY will bring you business. Why not plan a blitz for next month? Play one of the next Real Estate Games™ to get support and ideas with this. There is a flavor or everyone......We are kicking of The new EXPIRED Game™ !

SEE: Be MY GUEST!

National Real Estate "On-Line" Convention & Expo
February 18-24, 2007

The National Real Estate "On-Line" Convention & Expo is expected to attract over 50,000 real estate professionals over the seven day event period - February 18-24, 2007. Register now for free and attend this premier event via your computer, from the comfort of your home or office... 24/7! This year's speakers include keynote addresses by:

2007 National Association of REALTORS President, Pat Vredevoogd Combs, and Realogy Franchise Group, President & CEO, Alex Perriello. Plus over 30 Nationally recognized real estate trainers, authors and industry experts in four educational tracks: Top Real Estate Trainers; Top Cyber Agent Tips and Tricks; Top Industry Leaders; and Top Commercial Presenters. Network in Chat Forums and check out the latest business building products and services at the Exposition!

Get your free pass and information at: http://recyber.cyberconventions.com Today!

BE SEEN:

1. Are you using client testimonials to build credibility and expert status? Visit www.ILoveMyAgent.org. When you join, at no cost, you can enter 3 testimonials from clients. There will be a contest kicked off on Valentine's Day to honor the agent with the MOST testimonials in each state. Do you want to be the MOST LOVED AGENT in your city or state?

2. Blogging is so cool!!!!! A great way to build expert status and have fun. Web 2.0 is all about community and you can be part of this easily. Here are two great communities that offer blogs that can get set up easily and free!
Join Active Rain, where there are 16,000+ other agents

Or set yourself up right here, at what is one of the BEST Real Estate Portals available:
www.RealTown.com (sign up for the RealTalk Listserv while you are here!) and browse the new content! Lot's of great articles.

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About Me

Resources, articles and thoughts on being awesomely productive and creative while enjoying a life you love! Don't forget to visit my web site at www.joeann.com for even more information and resources. COMMENTS ARE WELCOME. Please notice the Post A Comment link at the bottom of the posting.

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