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Piedmont Real Estate Blog

Blog by Julie Emery
Amissville, Virginia

An ongoing dialog on real estate news, opinion and trends in Northern Virginia and the greater Piedmont area.

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Piedmont Real Estate Blog

Market Impressions

Sep. 3, 2008
Categorized in: Local Market Conditions

I promised a sneak peak at the August numbers. And, overall, they're looking good. The number of closed sales looks like it stayed pretty close to July numbers. But those were good numbers overall. Inventory seems to have dropped significantly in most markets. Final numbers will be out next week and I'll have a more detailed analysis then.

And, while I'm giving you impressions, here are a few things that hit me after showing dozens of homes over the weekend.

  • The showing instructions provided for many of the real estate agents were often wrong. There were a lot of people in homes where the listing agent had said they were vacant or out of town. Surprises are never a good thing!
  • Overall, foreclosures are priced significantly below the rest of the market. There are a few banks who still aren't getting it. But most have priced these homes to move! However, most foreclosures will require, at a minimum new paint and carpet throughout the house.
  • Short sale pricing is all over the map. And, many of the properties where the bank has already approved the short sale price are going to actually sell for much less. Or, the banks will not accept the offers and it will end up in foreclosure (at a much lower price).
  • There were a substantial number of short sales where it was clear an offer had disappeared after buyers gave in to frustration when the bank took too long to make a decision. I suspect the real surprise is that there weren't more of those!
  • For the first time in a very long time, we ran into other agents with clients showing the same homes at about the same time. That's got to be a good sign!

Pricing Strategy

Feb. 13, 2007
Categorized in: Sellers

I've had a couple of discussions with sellers recently about pricing their homes. You're all immediately thinking I'm talking about trying to get them to price their homes lower, but that's not what I'm talking about here today!

People are still thinking they should be pricing their homes at say, $399,000 rather than $400,000. And, there was, once upon a time, a case to be made for that.

But the world has changed and how people look for homes have changed.

With most buyers beginning their search for a home on the internet, they search for homes in a pre-defined price range, generally in $25,000 or $50,000 increments. So, if you price your home at $399,000 people looking at homes between $375,000 and $400,000 will see your home. But those looking at homes from $400,000 to $425,000 will not. By changing the price to $400,000 you've now exposed it to a whole extra group of buyers. Plus, rather than being at the top end of one price range, you're actually on the bottom of that second range, making it more attractive to many buyers.

So, my pricing advice is to do away with the "9s" strategy. That idea is a remnant from another time and another way of doing business!

Unreasonable Sellers

Nov. 15, 2006
Categorized in: Sellers

I've turned down a couple of listings in the last two weeks. Understand that no real estate agent wants to turn down a listing and the potential for a commission! It's never something I do lightly.

But there are still sellers out there who are reluctant to accept current market conditions.  And, I understand where they're coming from.  I've heard "I need to get more money than that so I can buy what I want." The sad answer is that buyers could care less what you want. When you go shopping for your next home, you won't care a fig about the sellers predicament except insofar as that improves your negotating position. It's true for the potential buyers of your home as well.

A couple of sellers have properties that they bought as investments at the tail end of the red hot market. They tell me they will actually lose money now if they sell at the price I tell them they can get. And, again, they're right. And, again, buyers just don't care. I had to tell one seller today that I believe it will be several years before they're able to sell their property for a high enough price that they'll have a gain on the sale.

I've also had a seller whose home needed significant cosmetic improvement. They told me that they had no money with which to make those improvements. Again, I understand a cash crunch!  I've had plenty of them myself. But the truth is that what is selling right now are homes in excellent condition that are priced very aggressively. If you're not going to do what's necessary to make your home shine and you're also completely unwilling to lower the price to what the market will bear, there's really no way for me to help you.

And, I want to help you! I'm working with plenty of sellers where we're partners at beating a tough market. Even on the worst days I still feel good about how we're pursuing their goals.

Another agent this week said she's very frustrated that she's lost several listings this year to agents who promised the sellers a much higher sales price than they could possibly obtain. And that's tough! You know that the home will sell for that. In fact, I had one seller tell me they suspected they were being bamboozled. But hope springs eternal! I understand how hard it is to go with who you feel is the best agent when there's someone else who is absolutely sure they can get you more money! I'd just say, be wary. You know what they say about if it sounds too good to be true! There are plenty of agents who will tell you what you want to hear and are banking on getting you to lower the price to a more reasonable number down the road.

The latest numbers show that inventory is no longer decreasing locally. That means prices will continue to fall. But that's the subject of my next blog entry! So for now, just keep in mind that it's a tough market out there and you need to price your home aggressively and make sure it's in top condition!

For more tips for sellers, see my web site at http://www.JulieEmery.com

 

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