Choosing A Listing Agent |
I'm always interested in why people choose their listing agent. Whether it's me or someone else who gets the business, the decision making process is of interest to me.
I had a listing appointment scheduled for one evening this week and got a call during the afternoon from the sellers cancelling the appointment. They said they'd already chosen another agent. They had originally planned to interview three agents and then choose. But they ended up making their choice after only interviewing one.
Now, if I'm the first one in and you allow me to talk you out of interviewing anyone else, good for me I guess. But definitely NOT good for you!
When I asked the sellers why they chose this agent they said "I think it was because she was just so pushy and she wore us down." That's a really interesting reason to choose an agent! Apparently this agent called them constantly asking why they were waiting to interview other agents when she was ready to go NOW!
To be fair this does show a great degree of enthusiasm and energy. And those are good qualities in a real estate agent. It may also signify desperation, a lack of confidence in their ability to compete against other agents and too much time on their hands!
Sellers should interview more than one agent because there is a lot of difference. I'll do a future blog on what questions you might want to ask in that interview.
I'd consider changing my approach to getting listings based on this feedback but high pressure tactics are pretty much foreign to my nature. I hate pushy salespeople when I'm trying to make a buying decision, especially a high dollar decision. In fact, I've told more than one they could either back off or lose any chance at my business. So, I'll probably continue to rely on my ability to present a compelling rationale using facts to explain why I'm the best agent to list your home!
If you've sold a home in the past I'd be interested in hearing how you made your decision on which agent to use. And if you're an agent are you successfully using high pressure tactics to get listings? Do you think there's any risk to establishing a working relationship that starts out on that footing?
