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Bob and Carol and Ted and Alice

There's a new trend among local real estate agents. It's the sign that says simply:  

JULIE

There is, of course, a company name and phone number on this sign. But only a first name. Clearly, the agents using these signs are either convinced they're so famous that they're a household name or they're hoping to be.

If Cher ever decides to go into real estate, she can get by with putting just "Cher" on the sign. Same with Prince.

For the rest of you...

There are about 770 real estate agents in the local REALTOR association. I'm not the only Julie. You're probably not the only Bob or Carol or Ted or Alice. Get over yourself and put your whole name on the sign!

And, by the way, have you filed that "Doing Business As" form with DPOR allowing you to use just your first name in advertising?

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RE: Bob and Carol and Ted and Alice

Posted by: Susan Mekenney
Date: Aug. 1, 2008
Julie,

Funny you should mention dba.  I have been doing business as Susan Mekenney forever--15 years now and it wasn't until I took a fabulous class thru NVAR and our risk management program that I found out that I needed to file a dba with DPOR because my license was in the name of Susan S Mekenney.  This is a fairly common mistake/practice in our business and one that can get an agent into trouble.
Thanks for the great blog.  I hope agents in your association take note and make the correction.

Susan

RE: Bob and Carol and Ted and Alice

Posted by: Julie Emery
Date: Aug. 2, 2008

Susan,

Thanks for the comment and reminder! That happened to me after about a year in the business so I got my reminder early on. I think a lot of agents haven't really thought this out.

Julie

 


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