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RSS FeedTo Blog or Not To Blog (Part 2) |
Nov. 29, 2007
Categorized in: Blogging
Tagged with: blogging, why should i blog
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Here's Part 2 of my article "To Blog or Not To Blog" for the Southern California CRS.
If you missed Part 1, here it is.
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It's important to address the issue of dedication. Blogging takes commitment. You have to be willing to write, and to do so consistently. It takes time to write, even a short post, and unless you are a very gifted writer, the words will not always flow freely.
Writing a post a few times a month on your blog won't cut it…any readers will move on in that time frame to more interesting pastures. If that is your intent, or what you can commit to, don't bother.
You may be asking yourself "Why should I write a blog?" There are lots of reasons, but here are a few, in no particular order.
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Writing a blog is a way to enhance your brand, and to establish yourself as a knowledgeable, credible expert
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Blogging will also generate leads. Trust me on this - there are many folks besides myself finding, and closing, business from their blogs. It doesn't happen overnight, but it does work if done well
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A blog will also help you with the search engines. A well written blog will improve your ranking in the search engines, making it more likely that buyers and sellers will find you when conducting their real estate searches. If the search engines don't know you are there, neither do consumers. And given that at least 70% of buyers are looking on-line first, ignoring this statistic could cost you potential business.
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