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 Only about 4% of the nation's REALTORS, according to NAR, are actually involved in blogging. SO, if you are, or you are seriously thinking about it, you have a competitive edge.
One of the questions new bloggers often have in our business is...what should I write about?
Well, the answer is...pretty much anything and everything you want (except of course certain dicey topics like politics and religion). A key focus should be on information that consumers want and need. Your blog should be consumer-centric, and NOT focused on you and how wonderful you are. Nobody really cares, and your blog will just appear to be a self-promotional marketing piece. Avoid that at all costs.
Here are some ideas on general topics, just to get you started.
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The buying process - everything and anything to do with buying a home
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The selling process - anything and everything to do with selling a home, including preparing it for sale, from start to finish
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How to choose a REALTOR - what consumers should know and do about finding the right agent, for listing or buying
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Community information - what would buyers want to know about the community(ies) you service - restaurants, services, parks, beaches, mountains, things to do, tourist stuff, town government and issues, buildings and development projects. Think of yourself as a tour guide and THE EXPERT on your town.
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Housing - what kinds of housing are available in your area (styles, pricing, sizes, subdivisions and neighborhoods). What are the market conditions and are they changing, and if so how? Market reports and statistics are often popular with buyers and sellers
Got any questions? Let me know, I'm happy to help.
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