What Does a REALTOR do in a Sale? (Part 2 of 6) |
Here is more information on the role of the REALTOR in a sale. If you missed the first post, you can read it here. Please keep in mind that this is not an all-inclusive list, nor will most agents do all these things, hence the competitive edge of some (yep, I'm braggin' a bit here!
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- Tour property with seller to review interior and exterior obtain information about selling points, repairs, and any defects
- Provide an overview of current market conditions, trends and projections
- Review agent's and company's credentials and accomplishments in the market, company profile, etc.
- Present CMA (market analysis) results
- Discuss a pricing strategy based on professional judgment and interpretation of current market conditions
- Discuss goals with seller to market effectively (what is target market, etc.)
- Explain use of Multiple Listing Service, Realtor.com and other Internet marketing
- Explain agent's role in screening for qualified buyers and to protect seller from curiosity seekers, as well as other fiduciary duties
- Present and discuss strategic master marketing plan, including dates
- Discuss listing agreement (terms and conditions, dates) and seller representation
- Discuss added value of using a REALTOR, commission structure, and answer any final questions
The next post will review some of the things an agent does regarding marketing and howing the home, once the listing has been signed. For more information, please see my Seller's Page on my website.

The role of a REALTOR in the sale of a house is complex, far more so than many buyers and sellers realize. This is because many of the acitvities go on behind the scenes.