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Carlsbad Relocation A to Z

Blog by Jeff Dowler
Encinitas, California

An informational source for people who are relocating, with a particular focus on moving to the Carlsbad area of North County San Diego, with advice, guidance and true stories to help you on your way and make it a great journey, from a REALTOR� with plenty of personal (4 major moves, most recently from Boston to Carlsbad, California) and professional relocation experience. Are you running into problems selling your home? Need to find a new one quickly? Never moved before and haven't a clue? You'll find some great tips on how to solve your relocation issues here. Or ask me a question any time and I'll share some solutions or tell you where to get more information. CA DRE License #01490977

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Carlsbad Relocation A to Z

What Does a REALTOR do in a Sale? (Part 2 of 6)

Dec. 21, 2006
Categorized in: Selling Your House

Here is more information on the role of the REALTOR in a sale. If you missed the first post, you can read it here. Please keep in mind that this is not an all-inclusive list, nor will most agents do all these things, hence the competitive edge of some (yep, I'm braggin' a bit here! ).

Listing Appointment Presentation (brief summary)
  • Tour property with seller to review interior and exterior obtain information about selling points, repairs, and any defects
  • Provide an overview of current market conditions, trends and projections
  • Review agent's and company's credentials and accomplishments in the market, company profile, etc.
  • Present CMA (market analysis) results
  • Discuss a pricing strategy based on professional judgment and interpretation of current market conditions
  • Discuss goals with seller to market effectively (what is target market, etc.)
  • Explain use of Multiple Listing Service, Realtor.com and other Internet marketing
  • Explain agent's role in screening for qualified buyers and to protect seller from curiosity seekers, as well as other fiduciary duties
  • Present and discuss strategic master marketing plan, including dates
  • Discuss listing agreement (terms and conditions, dates) and seller representation
  • Discuss added value of using a REALTOR, commission structure, and answer any final questions

The next post will review some of the things an agent does regarding marketing and howing the home, once the listing has been signed. For more information, please see my Seller's Page on my website.

What Does a REALTOR do in a Sale? (Part 1 of 6)

Dec. 20, 2006
Categorized in: Role of a REALTOR

The role of a REALTOR in the sale of a house is complex, far more so than many buyers and sellers realize. This is because many of the acitvities go on behind the scenes.

Since you are going to be working with a REALTOR to help sell your house during your relocation (unless you decide to chance doing it on your own - read my series on "Thinking about Selling Your Home Yourself."), it would be beneficial to you to understand what the role entails.

Here are some of the things a REALTOR does before even meeting with a seller to discuss a potential listing.

Pre-Listing Activities
  • Make appointment with seller for listing presentation
  • Confirm listing appointment and call to reconfirm
  •  Review pre-appointment questions and information needed from seller
  •  Provide Pre-Listing Information Package to seller (surprisingly, many agents DO NOT do this like I do)
  •  Research all comparable currently listed properties
  • Research sales activity for the past 6 months (standard review period) from MLS and public records databases - in some markets, such as one where prices are rising or dropping, the time period is less
  • Research property tax roll information, property ownership, details of lots, legal description, zoning
  • Prepare "Comparable Market Analysis" (CMA) to establish fair market value - I do a RIGHT PRICE ANALYLSIS (see my website for more information on this)
  •  Verify legal names of owner(s) in county's public property records
  • Prepare listing presentation package with above materials and MLS information
  • Perform exterior "Curb Appeal Assessment" of subject property
  • Make sure marketing materials are assembled to review with seller
  • Take pictures of property for mock up of feature sheet (again, not something a lot of agents do)

If I can answer any questions or provide other assistance, please let me know.

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