The majority of buyers are using the Internet to search for homes, learn about the buying process, obtain neighborhood information, and much more. Unless you have been hiding under a rock you probably know this.

The Internet is an essential part of your arsenal as a seller, too. Any decent agent will have a strong Internet presence, and will use the Internet to market properties (makes sense, since that's where buyers are looking). If you do a Google search for that person you SHOULD find them all over the place - articles they have written, on blogs, homes they are marketing, directories they are part of, and much more. An agent website is a small piece of web marketing. (hey, just for fun, GOOGLE ME!!).

Do a Google search to me and you'll see what I mean.

If you do a search and find nothing, what does that tell you? How are they going to successfully market your home to today's Internet-savvy buyers when you can't find them on the 'Net either. Either they aren't using the Internet or they don't know how, nor recognize the essential role it plays in today's market.

You should also be able to find the address of a home they are listing and it, too, should pop up somewhere. If not, you have to wonder how buyers will find the home, other than driving by the sign.

So search the Internet first before making any decisions. And when talking with a REALTOR, find out what THEY are doing on the Internet.

  Start YOUR CARLSBAD HOMES SEARCH HERE (and other San Diego communities too)