If you have already found your listing agent, plan to use the person who helped you in your purchase or sale previously, or have gotten a great referral, then this article may not really apply (and if you missed Part 1 in the series). But if not...

• Make sure you have a sit down meeting face to face with your prospective listing agents (I recommend talking to more than 1)
• And before the meeting review the listing kit each provided you (oh, they didn't? Hmm, I always do.)  This is a good way to learn more about them and the process beforehand so the meeting will be fruitful.
• I would develop a series of questions to ask each one (some of your questions may get answered along the way). For starters:
  • Years of experience, or number of transactions (just because they are newer does NOT mean they are not right for you - some newer agents are more motivated and creative)
  • Percentage of their listings they sell
  • Average asking price/listing price ratio
  • Credentials and training - what designations do they have, what classes have they taken?
  • List of references you can call
• Listen to what they have to say - is the presentation about THEM, or YOU and YOUR needs? How will they address the issues of marketing your home effectively. What are the pros and cons of your home? You want HONESTY here.
• Comparables - How does your home compare to the competition? Where do they see the home being priced and how does that compare to your thinking? What kind of market is it?
• Who is your target market (i.e., who is likely to be the buyer?)
• What is their marketing plan and is it written?
• Make sure they explain seller representation and what it means. How will they represent you? What wll they do on your behalf?
• How will they handle showings? Open Houses? Multiple Offers? Dual Agency? Will there be a lock box? What about scheduling appointments? Security?
• How do they and will they use technology to market your home, communicate with you, etc.?

That should be enough to get you started. You might also read this previous article about finding a listing agent and what to look for.

FIRST TIME HOME SELLER SERIES: