Here are some more things to ponder if you are considering brokering your home yourself.

 Time - It takes a lot of time to market a house (just ask any agent). And that is especially true in this market (unless you are in one of the rare seller's markets). Are you really ready to spend hours each week (in addition to working, dealing with kids, keeping the house clean at all times) showing the home, holding open houses (with possibly only a few people showing up), developing and running ads, following up with buyers to get their feedback, etc. Are you ready to do this for several months (the average marketing time in many areas is about 3 months - some homes take 6 months to sell or more)?

 Objectivity - This is your HOME and you are probably emotionally attached to it. Can you really be objective when showing the house, answering questions, and listening to buyers criticize your decor, colors, and the minor defects they see? And what about when you get that low-ball offer from the buyers that "fell in love with your house?" Can you remain objective or will you be so offended that they didn't offer full price that you can't talk to them calmly. And how will you react when they start asking for lots of concessions and repairs on top of the low offer?

 Disclosures and Paperwork - Are you familiar with all the required paperwork and do you know how to fill it out (the offer to purchase in California is 10 pages - I have a list of common seller forms for CA on my website)? Are you knowledgeable about all the disclosures that are required by law and which must be provided to buyers (this varies by state, of course).

It's a weighty task to market your own home. I'll have some more thoughts in the near future.