The Transparent Agent |
Feb. 27, 2007
Categorized in: Finding a REALTOR
Tagged with: agents, buyers, consumer information, real estate, sellers, transparency, what is transparency
With the exponential increase in information on the Internet, so too have we seen the emergence of the transparent agent. Or perhaps I should say we have seen agents become more transparent as a result of being on the Internet.
Agents who are on the web, and especially those who blog, are now out of the closet, so to speak, and visible to all who wish to read about and view them. And that’s a good thing for consumers. No longer do you have to guess about who you might hire to help you in a home buying or selling transaction. Simply go to the Internet, read what agents are saying on their blog, and you will be amazed at what you can learn. Not just the information they are sharing (which they should be doing as standard procedure, by the way) but about them personally:
- What they believe
- What they know
- How they work and how they play (perhaps)
- How they behave
- What they value
- Their temperament and personality
- Their likes and dislikes
You really can get to know someone from what they write, and how they write, and before long they almost become a friend without having met them.. or you decide to stop reading because you don't like what you see, or get bored.
So if you do decide to work with a particular person, you already will have achieved a comfort level when you first start working together. And it’s a good way to select the agent you want to assist you in such a critical decision as buying or selling a home worth hundreds of thousands of dollars, or more.
Transparency is a good thing for consumers. And it’s good for us too – we publicly get to share more of who we are, and can no longer hide behind the walls of offices, our voice mails and our static websites.
So, buyers and sellers - use the Internet to your advantage. Learn what you can about us…then make your decision.
