Here is more information on the role of the REALTOR in a sale. If you missed the first post, you can read it here. Please keep in mind that this is not an all-inclusive list, nor will most agents do all these things, hence the competitive edge of some (yep, I'm braggin' a bit here! ).

• Tour property with seller to review interior and exterior obtain information about selling points, repairs, and any defects
• Provide an overview of current market conditions, trends and projections
• Review agent's and company's credentials and accomplishments in the market, company profile, etc.
• Present CMA (market analysis) results
• Discuss a pricing strategy based on professional judgment and interpretation of current market conditions
• Discuss goals with seller to market effectively (what is target market, etc.)
• Explain use of Multiple Listing Service, Realtor.com and other Internet marketing
• Explain agent's role in screening for qualified buyers and to protect seller from curiosity seekers, as well as other fiduciary duties
• Present and discuss strategic master marketing plan, including dates
• Discuss listing agreement (terms and conditions, dates) and seller representation
• Discuss added value of using a REALTOR, commission structure, and answer any final questions