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An informational source for people who are relocating, with a particular focus on moving to the Carlsbad area of North County San Diego (and nearby coastal communities), with advice, guidance and true stories to help you on your way and make it a great journey, from a REALTOR� with plenty of personal (4 major moves, most recently from Boston to Carlsbad, California) and professional relocation experience. Are you running into problems selling your home? Need to find a new one quickly? Never moved before and haven't a clue? You'll find some great tips on how to solve your relocation issues here. Or ask me a question any time and I'll share some solutions or tell you where to get more information. CA DRE License #01490977


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What Does a REALTOR do in a Sale? (Part 3 of 6)

Part 3 of this series on "What Does a REALTOR Do in a Sale?" is fairly lengthy, as it focuses on the activities a REALTOR might engage in while marketing a home. Not all agents will be this comprehensive, and some situations will not required the same amount of type of marketing.

If you are interested in more details on this series, you may visit my website and request the full report via email.

Once Property is Under Listing Agreement
  • Review current title information, establish square footage, examine plot plan if available, verify loan information
  • Prepare showing instructions for buyers' agents and agree on showing times/requirements with seller
  • Identify Home Owner or Condominium (if applicable) Association manager or contact, if applicable, and determine condo/HOA fees
  • Request copy of Condominium Association bylaws and Master Deed, if applicable
  • Prepare detailed list of property amenities and assess market impact
  • Have extra key made for lockbox (if used) and for office
  • If leased property, obtain copies of lease(s); verify rents and deposits
  • Install signage, brochure box and lockbox
  • Finalize marketing plan
  • Discuss how offers are to be handled, especially in a multiple offer situation
  • Discuss dual agency and what it means
  • Take additional photos for MLS, flyers and advertising
  • Enter listing into MLS, including photos, and proofread; email copy to seller for review
  • Provide seller with signed copy of the Listing Agreement and a printout of the MLS Listing within 48 hours; revise MLS listing as needed per seller’s feedback
Marketing The Listing
  • Create print and Internet ads
  • Determine dates for Public and Broker Open Houses and confirm with sellers
  • Communicate dates and times of Broker Open Houses to area brokers
  • Coordinate showings with owners, tenants, and other Realtors
  • Prepare flyers & feedback faxes
  • Ensure copies of marketing brochure are available at the property and in the Brochure box
  • Record 24-hour 800# Hotline property information (if used - most agents don't do this as I do)
  • Email new listing to all contacts and current buyers
  • Upload listing to company website, personal website and other Internet sites used in marketing plan
  • Mail  "Just Listed" notice to all neighborhood residents
  • Reprint/supply brochures promptly as needed
  • Feedback e-mails/faxes sent to buyers' agents after showings
  • Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
  • Provide regular feedback to sellers based on agreed-upon timing/method (phone, fax, email)

Please let me know if I can answer any questions or provide further information.


Posted: 7:58 AM, Dec. 22, 2006
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