Jan. 3, 2007 - Marketing Phoenix real estate |
If only this business were as easy at it looks on Million Dollar Listing. If you've ever watched the show, all the agents ever seem to have to do is throw open the front doors for an open house, have plenty of fancy snacks handy and wait for the offers to come rolling in. Needless to say, much as L.A. Law had little to do with the actual legal profession, these snippets from Bravo barely relate to the realities of marketing real estate.
Yesterday I promised my daughter I'd only work for an hour or so. That hour easily stretched to three hours. And I still have a website to complete for a peer, a newsletter to write and a dozen other minor tasks to complete. So what has taken so much time? Marketing, my friends. Marketing.
On Saturday I took a listing on 8552 W. Rue de Lamour in Peoria. Since that time I have entered the listing into MLS, ordered a virtual tour, added a listing to craigslist, ordered an e-mail flyer and added the property to my website and posted an entry about the home on Active Rain. That still leaves me to create the individual property page for the home, create a blog post here and send send Just Listed postcards. I left the flyers in the hands of my listing coordinator and am actively working to shift additional responsibilities in the future.
The cycle actually will repeat itself tomorrow when I enter another listing, this one a 3.3-acre horse property in Wittmann, into the MLS tomorrow morning. All of the above will be done once again. And again for the other 10 properties I currently have listed.
My goal is to be working with a Buyers Specialist by the end of this year, allowing me to focus on listings and relocation clients. There are some hurdles to overcome to get there, but once I'm there I'm confident the amount of work passing through at Dalton's Arizona Homes will be much higher than it is now.
In the interim, I did take two intelligent steps. First, I am using a listing coordinator to assist in getting my marketing rolling as soon as possible on these listings. When you offer a 45-day listing period on most homes, there is little time to lose.
And second, I am partnering with another agent in my office, Jaie Wiley, to handle rental and rent-to-own leads. These have been very consistent over the past two years and bringing in help is the best way of making sure all of them are handled expeditiously.
(c) Jonathan Dalton, 2006 / Jonathan Dalton's Arizona Homes
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