Phoenix Arizona Real Estate Blog, presented by ...

Nov. 8, 2006 - Irony, thy name is Russell

How much commission should an agent charge?  Well, I suppose it depends on the agent.  I charge more than Nu-Way.  I charge more than most agents charge.  Why?  Because I am worth more and I want to.   When the market was so on fire that most of the public thought of us as a commodity - and most Realtors couldn’t wait to agree with them, we had potential home sellers call our office every day and tell us they could get someone to list it for less.  We already knew that and it made no difference what commission percentage they told me they could get an agent to list their home for – I would tell them, “you can get it for even less than that”.

But there were still loads of home sellers who understood that what we did wasn’t the “same as everyone else”.  In that market we factually sold homes for more money.  In this one we actually get them sold.  Anyone who wants to hire one of the limited service companies (who want to insist on marketing themselves as FULL service at a lower price) gets exactly what they deserve.  Those companies track records for selling their inventory really isn’t the same as mine.  It isn’t even as good as the market average.  Those companies do have a wonderful track record with regard to marketing themselves to the public but not for marketing their listings TO the public.

So what he is saying is if you provide superior service, you have justification for demanding a higher fee for doing so. I'm sure I've read something along those lines before ... where was it? Oh, yes. Now I remember.

The irony is the above excerpt was posted the blog of the same person who called me a fool ... no ... twice a fool for making the very same argument. It's an amazing world, folks.

Nov. 8, 2006 - re: Irony, thy name is Russell

Nov. 13, 2006 - re: Irony, thy name is Russell