Dec. 7, 2006 - Who is Zillow Trying to Attract? |
Here are some fun facts as I perusing Zillow's new listings ...
In Surprise Arizona there are eight home listings as of 8:30 local time:
- Six of the eight were entered by agents
- A seventh was entered by the owner but currently is listed
- The eighth is an unrepresented seller
- Six of the eight are priced above Zillow's estimates including (wonder of wonders) the unrepresented seller's home
In the Arrowhead area (zip codes 85308 and 85310, roughly speaking) ... well, we will have to wait as it appears Zillow's server is down.
Assuming (and assuming safely I might add) that my guess is correct, I'm willing to gamble many or most of the listings in these areas also have been entered by agents looking for one more electronic avenue where a home can be marketed.
And speaking of marketing, after checking out the wiki feature on Zillow, I decided to add a couple of pages of my own about Glendale and Peoria. While I link back to my main sites, I decided against going the out and out advertising route as I have a hunch much of that will be edited and stripped away in time. I consider the wiki pages to be off-shoots of my blogs, where any overt effort to generate business is going to be to be met with derision - and deservedly so, as discussions about real estate ought to aspire more to education than blatant commercialism.
The two pages are very rough and very brief ... I'll go back and flesh them out in the coming days, but I wanted to get them started.
(c) Jonathan Dalton, 2006 / Jonathan Dalton's Arizona Homes |
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Dec. 8, 2006 - re: Who is Zillow Trying to Attract? |
| Posted by Christine |
| GOOD Quesstion - Is it more important for Zillow to have the agents post or do they really want more homeowners posting. Either one has a reason. Perhaps they want both and all - making them the true "go to" site. |
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Dec. 10, 2006 - re: Who is Zillow Trying to Attract? |
| Posted by Bonnie Erickson |
| Congratulations on taking the plunge with the two wikis. At this point I think Zillow doesn't care who it attracts as long as it attracts as many as possible. That's the point of being the place to look for houses. Once they are the "go to" people, they can start earning money with ads, placement, lead generation, etc. |
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