Very brief post tonight ... two days of writers' block is hard to shake in an instant but I don't want to leave the blog blank another day. And so I write of the idea of blogging.
There's a simple reason I started this real estate blog several months ago (though I only started to post more religiously over the past few months). I wanted my clients and prospective clients to have a place where they could read and learn, if not about real estate then at least about me. The BA journalism I have in journalism should be worth something.
What's interesting is the more I post the more time I spend reading other real estate bloggers' posts. And many of the articles written, presumably for a wide audience, are about the best way to blog or the best way to attract clients through a blog - topics which I presume the clients couldn't care less about.
What's even more interesting is the tone - there is only one platform to use and if you're not using that blog platform you have no chance. Well, okay, so maybe I won't stand a chance because I remain with Internet Crusade and have found the platform easy to use. But I don't think the platform matters to anyone else.
In any event, the tone is one of extreme superiority and (if you'll pardon the yiddish) chutzpah. There is one local company that spends a great deal of time trumpeting its superior marketing through technology. They are right on all counts on every topic. Except their business results don't back up any of the braggadoccio. It might be better to shut down the eight posts a day and sell a house sometime. Call me crazy.
It's difficult letting your voice come through on a two-dimensional platform such as this. Do I really want the world to know how sarcastic I truly am? Can you build a sustainable real estate business based on the needs of smartasses first and foremost? I'm not sure. But I think I'm increasingly willing to find out.
Because I may not always be right but I do possess a certain advantage none of my competitors can claim.
With apologies to Chevy Chase, "Good evening. I'm Jonathan Dalton and you're not."
(c) Jonathan Dalton, 2006 / Jonathan Dalton's Arizona Homes | 
