I get a lot of email. Sometimes hundreds in a single day. Some days, I even get questions regarding copywriting, marketing and search engines.

Don’t get me wrong, I welcome the questions. Although sometimes the emails are from people who just pick my brain and have zero intention of hiring me. Some carefully worded follow-up questions usually weed the folks out.

Regardless, I figured my RealTown blog would be a great place to share some of these questions and answer them with my knowledge and experience in front of you.

1. What did you study in college to become a freelance copywriter? Good question. In my final year of high school, I had to decide what I would study in college. Since I truly had no idea what I wanted to be, I decided that public relations would give me a foundation and skillset that I could leverage the most. But even though I studied PR, my most important lessons have come from life. There’s no class that I know of that can teach you how to make your way through the freelance copywriting world. I truly do learn something new every day.
2. Have you ever thought about leaving the world of freelance copywriting and getting a full-time job working for someone else? Yes! If any freelancer tells you otherwise, I’ll bet money their lying. While there are certainly times I think about leaving my freelance copywriting business, these times are usually short-lived thanks to some good friends and colleagues. I’m very independent and can only work for certain types of bosses…the ones who are the most like me. Go figure. Besides, who wants the same boring paycheck every week when you can link the amount on your check to your efforts?
   
3. What’s your methodology for reviewing a real estate agent's website? Good question. One of the first things I do when I review a website is to look at the message it sends. Your website either says you're professional or you’re not. After looking at the overall message, I look at the content you have - its navigation, usefulness, purpose and length. Then I get into technical aspects, like keyword choice, title tags, descriptions, etc. If you’ve had your website reviewed and want a second opinion, let me know.
4. Do you use any special software to write copy? Not really. I use Word for 90% of the work I do. I also use a program called CopyWrite for some projects that have multiple elements, chapters etc. Some days, I just close my computer, pick up and number 2 pencil and write.
5. Why are you such a critic of podcasting? Let’s clarify here. I never said I dislike or don’t see any value in podcasting. I DO however say that there are some really BAD podcasts out there. Most podcasts are recorded by PR agencies who don’t have the time, manpower or experience to truly grasp podcasting for the opportunity that it is. Podcasts aren’t ‘off the cuff’ conversations. If they are, then chances are they’re worthless. You can view some of my other blog posts to get more of my opinion on this topic.