...celebrate everything.

That doesn't mean pulling out the champagne every time I finish a sentence, (that would make for some interesting blog posts) but it does mean maximizing every accomplishment. For example, when I first saw that my recent blog post about Google Alerts had been placed on realtown.com's home page, I was ecstatic. But my experience told me that it didn't have to end there. So how do you celebrate these 'wins' with more 'wins'?

Here's one idea:

A press release - my first reaction to anything positive that happens in my business, or my clients' businesses, is to ask "does this deserve a press release?" If it does, write one. If you're not sure, ask me. Seriously, I'll tell you (no charge) if your idea is newsworthy. Then, submit that press release to local news outlets, online outlets, your website, your blog - wherever you can get it posted. If you can link directly to your site via your press release, do that too.

What this does is a) boost your credibility, and b) generate traffic to your website or blog. Press releases aren't that hard to write on your own. Submitting them to all the online submission sites, I'll admit, does take some time. But, it's worth it. If you know someone who has experience writing search-engine-friendly copy, hire them to help you. If you get one extra sale out of it, it's worth every penny.