Affiliated Business regulations - marketing

New regulations take effect in fall 2008 that will affect NAR members that have affiliated businesses and those that deal with credit reports.

http://www.realtor.org/government_affairs/factact_affiliate
http://www.realtor.org/government_affairs/factact

The mandatory compliance date for the Affiliate Marketing Rules is October 1, 2008. The rule generally prohibits a person from using information received from an affiliate to make a solicitation for marketing purposes to a consumer, unless the consumer is given notice and a reasonable opportunity and a reasonable and simple method to opt out of the making of such solicitations.

FACT Act: Affiliate Marketing Regulations

FACT is the Fair and Accurate Credit Transactions Act
The Affiliate Marketing Regulations, issued by the Federal Trade Commission (FTC) and the Federal banking agencies, generally require a company to provide a notice to consumers and an opportunity to opt out before an affiliated company can use certain information for marketing purposes. The affiliate marketing notice is in addition to the privacy notices already mandated, and would be a second required notice and opt out opportunity.