Yes!

Click Here for Part One - The buyers

Part two focuses on Market Exposure:

Market exposure is the key to obtaining the best offer, the combination of the best price and most favorable terms, when selling anything. The basic principals of supply and demand are universal and apply equally to the real estate market as to the stock market, the retail market, the automobile market, and even the fast food market. The basic idea is this: The more ready, willing, and able buyers one can generate for an item, the higher its price and the faster its sale.

Think of it this way. If someone had an item to sell, what marketing method would produce the highest and best offer: A method that displays the item to 10 people, or a method that display the items to 1,000 people?  The rules of supply and demand dictate the latter, which makes perfect sense.

It's the same way with real estate. Real estate brokers and associates use marketing techniques that expose a property to a far greater number of ready, willing, and able buyers than an unrepresented seller can. Is there a buyer from across town that never drives the neighborhood? Is there a buyer from upstate who is relocating and has called a local REALTORŪ? How are the buyers from outside of the country found? Have the local REALTORSŪ been introduced to the property and made aware of its availability?  And what about the buyer who called a REALTORŪ on a similar property but didn't buy that one....  and what about the buyer who.... and what about the buyer who.... ?  How much more would one of those buyers have been willing to pay?

Full market exposure in the real estate industry means finding more than just "a" buyer for a property, it means finding "the" buyer, the one who is willing to pay the most and with the most favorable terms. Is that buyer in the little pond that is stocked with buyers who are looking for a bargain, or is that buyer in the big pond that is stocked with buyers who are ready, willing, and able to buy?

The final thought on how using a REALTORŪ will net sellers money more money than it will cost is in the experience and knowledge of the professional. How much does it cost a seller to pay their mortgage and taxes one additional month? How much difference is there in interest rates on a seller's new home with just a few weeks delay in locking in their rate? What is the cost of putting a property back on the market when a sale falls through? And in contract negotiation, how much does it cost sellers who agree to terms and conditions in a sales contract they would not have accepted except they didn't have the experience of seeing those terms in action?

The answer is - it could cost thousands of dollars.  Hire a REALTORŪ and make more money. If you don't- you may never know just how much saving the commission has cost you.