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Staging

Mar. 29, 2009
Categorized in: The Market
Realtor Magazine had this article in its March 2009 issue. Please contact Frank Crowley for full issue and links. My thanks to each of the realtors who contributed their ideas to this article.
 
Staging on a Budget


 

What's your best, most affordable staging idea? Dozens of real estate pros offer their best tips.

REALTOR® Magazine asked readers of our Daily Real Estate News e-mail to send in their best tips for sprucing up listings on the cheap. Here are some of the quick, creative ideas that poured into our inbox.

 

Ideas for:

 

 

LIVING ROOMS

Create a Focal Point

"Pick out the most visible corner and put a large plant—I've found that silk trees work best. Set up a spotlight behind it so it lights up the leaves and throws an interesting shadow on another wall. It really makes a difference in a person's perception of the space, especially if it's a large room without too much natural lighting."

—Izabela Stone, Keller Williams Realty, Apollo Beach, Fla.

 

Set Up a Chat Room

"Be sure that the living room furniture is positioned for conversation as well as entertainment. Potential buyers should be able to easily envision sitting in a space where they can easily talk without having to move a chair or turn completely around."

—Rana Lindhorst and Troy Schmidt, Prudential One Realty Centre, Edwardsville, Ill.

 

Get Rid of Carpet Dents

"Furniture often leaves indentations in the carpet. When a piece of furniture is moved, I tell my clients to put medium-sized ice cubes in the imprints. As the ice melts, it causes the compacted carpet to expand and erase those imprints."

—Shawn Moss, Century 21 C.R. O'Neil & Co.

 

Accent Special Features

"Place an accent by a home's feature, such as an attractive plant near a fireplace to draw the eye to it or a tall palm or two in place that directs the buyer toward another part of the home or suggests a separation of areas. This also ensures that someone often enters the home to care for it."

—Susan Cramer, HomeSmart Real Estate, Temecula, Calif.

 

Invoke the Outdoors

"Use a little nature in each room. I create a flow throughout the home using cuttings, flowers, dried flowers, whatever will work. Simple things, such as twigs to spell out a word or a small cutting tied with raffia around a pillow on a bed, draw the eye into the room but don't overpower it. I have even used a branch cutting to make a 'tree' in an empty corner. I try to use one piece of nature in each room to create an ongoing theme throughout the home. It works with any type of decor, whether it's modern or traditional. One important note: Always check for insects!"

—Lauren Scurlock, North Star Real Estate Inc., Virginia Beach, Va.

 

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