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Real Estate Ethics Blog

Aug. 31, 2006 - NAR Message To Consumers On Code Of Ethics

Source: REALTOR.ORG  http://www.realtor.org/rodesign.nsf/pages/FS_2005PublicAware

The National Association of REALTORS® Public Awareness Campaign features a bold new message to homebuyers and sellers this year. While continuing to differentiate REALTORS® in the marketplace, the 2006 message highlights the integrity consumers can expect when working with a REALTOR®. Consumers put a high value on trust, and even more so when engaging in transactions as large as buying or selling a home. The new commercial, "Someone You Can Trust", highlights the honesty and integrity that REALTORS® bring to every transaction, and specifically mentions the quadrennial ethics training every REALTOR® must complete.

The strategy behind this commercial is to help REALTORS® use the Code of Ethics as a way to market and differentiate themselves. In addition to the TV and radio, there is a special Web site, REALTOR.org/codeofethics, where consumers can get detailed information about the Code and REALTORS® can download materials to use with their clients. There is also a separate Code of Ethics within the Public Awareness Campaign section of REALTOR.org. Click on the "Code of Ethics" tab above to preview materials in support of this campaign.

Comments (2) :: Post A Comment! :: Permanent Link

Mar. 10, 2008 - RE: NAR Message To Consumers On Code Of Ethics

Posted by Linda
Those phony "ethics" commercials have probably done immeasurable harm to countless victims like me. But with the NAR's Washington influence, probably nothing will ever be done.
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Mar. 10, 2008 - RE: NAR Message To Consumers On Code Of Ethics

Posted by Linda
Odd....no link....here's the story:

http://outsider222.wordpress.com/2008/02/10/bangor-maine-recap/
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This weblog contains resources and discussions focusing on real estate ethics, including coverage of the National Association of REALTOR's Code of Ethics. COMMENTS ARE WELCOME. Please notice the Post Comments link at the bottom of the posting.

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