Aug. 31, 2006 - NAR Message To Consumers On Code Of Ethics

Source: REALTOR.ORG  http://www.realtor.org/rodesign.nsf/pages/FS_2005PublicAware

The National Association of REALTORS® Public Awareness Campaign features a bold new message to homebuyers and sellers this year. While continuing to differentiate REALTORS® in the marketplace, the 2006 message highlights the integrity consumers can expect when working with a REALTOR®. Consumers put a high value on trust, and even more so when engaging in transactions as large as buying or selling a home. The new commercial, "Someone You Can Trust", highlights the honesty and integrity that REALTORS® bring to every transaction, and specifically mentions the quadrennial ethics training every REALTOR® must complete.

The strategy behind this commercial is to help REALTORS® use the Code of Ethics as a way to market and differentiate themselves. In addition to the TV and radio, there is a special Web site, REALTOR.org/codeofethics, where consumers can get detailed information about the Code and REALTORS® can download materials to use with their clients. There is also a separate Code of Ethics within the Public Awareness Campaign section of REALTOR.org. Click on the "Code of Ethics" tab above to preview materials in support of this campaign.