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Matthew Ferrara & Company

Blog by Matthew Ferrara
Boston, Massachusetts

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REALTOR Marketing Challenged by Gas Pumps
Posted at Matthew Ferrara & Company by Matthew Ferrara
Jun. 30, 2008

According to the NAR Survey of Home Buyers and Sellers (2007), buyers who search online real estate want to see the following (In order of importance):

  1. Pictures
  2. Property Descriptions
  3. Virtual Tours
  4. Area info
  5. Maps
  6. Agent Info

Now, most real estate agents look at this list and immediately see #6 and get all upset. What? It’s not about me? They don’t want to see my high-school photo? Oh no!

Want to read more? Click here!

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