Matthew Ferrara & Company

Boston, Massachusetts

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Recent Comments

RE: So Long, Housing Crisis
 We all have great hope that the housing mark...
RE: Are REALTORS Insane?
This might be one of the better real estate articl...
RE: Note to REALTORS: It's not about you
Great post Matthew. Always appreciate your sarcasm...
RE: Note to REALTORS: It's not about you
Long ago I was a pioneer in the video business in...
RE: But I sent them to Training
As a struggling newer agent trying to find my plac...

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Matthew Ferrara & Company

About Matthew Ferrara & Company

Stop "practicing" real estate and start "mastering it!" For more than 20 years, Matthew Ferrara & Company has been helping real estate professionals master the art of real... [Read More]

Housing Market at Historically High Level - and Still Broken

Nov. 7, 2007
housing broken, REALTOR index, Pending Home Sales Index, NAR,

How to Really Ruin Real Estate in Trumbull CT

Nov. 4, 2007
What is it with Connecticut? Maybe you remember the state for producing the city council famous for advancing the erosion of property rights in America: the infamous Kelo case. After the... [Read More]

The Down Real Estate Market: Who's to Blame?

Oct. 31, 2007
market is broken, online leads, listings won't sell, real estate crisis,

Web Traffic is Meaningless

Oct. 11, 2007
Hello everyone and welcome back from the nice long weekend. Did you spend your entire day cleaning up your email? Well I didn't - but that's only because I have a Blackberry and... [Read More]

It's Not About Price (Commission)

Oct. 9, 2007
According to today's London Stock Exchange website, about 6% of British homeowners are trying to sell their home on their own (FSBO). NAEA chief executive Peter Bolton King say... [Read More]

Get a Blackberry AND your money back

Oct. 8, 2007
Well, fall convention season is here - and what fun it is, going from state to state and meeting old friends and making new ones. Nothing warms a heart more than catching up with... [Read More]

The Dark Side of MLS Data

Oct. 8, 2007
Ever wonder why some REALTORS consistently take overpriced listing - even when they have access to pricing data in their MLS system? Is it simply because the agent is a wimp? Do they not know how to read the data, or generate an "absorption rate" analysis from it? Are sellers really so intimidating that, during the same meeting, they can force a REALTOR to take an overpriced listing, agree to endless newspaper advertising and cut their commission?

How to Annoy Customers Online

Oct. 7, 2007
Readers of our column are not usually surprised that we point out how easy it is to *abuse* the features of technology. Companies that do not fully think through their customer's... [Read More]

A Wickedly Cool Marketing Tool for Gen Y Buyers

Sep. 14, 2007
Now here's a great idea I saw this morning on my way to the gym. It was so impressive that I had to pull the car over and snap a photo of it with my Blackberry (yes, the Pearl has a camer... [Read More]
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