Matthew Ferrara & Company

Boston, Massachusetts

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Recent Comments

RE: So Long, Housing Crisis
 We all have great hope that the housing mark...
RE: Are REALTORS Insane?
This might be one of the better real estate articl...
RE: Note to REALTORS: It's not about you
Great post Matthew. Always appreciate your sarcasm...
RE: Note to REALTORS: It's not about you
Long ago I was a pioneer in the video business in...
RE: But I sent them to Training
As a struggling newer agent trying to find my plac...

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Matthew Ferrara & Company

About Matthew Ferrara & Company

Stop "practicing" real estate and start "mastering it!" For more than 20 years, Matthew Ferrara & Company has been helping real estate professionals master the art of real... [Read More]

Use MLS data to Decline Listings

Feb. 14, 2008
How REALTORS can use MLS data to decline listings that are overpriced.

The NAR Report on Technology (sort of)

Feb. 13, 2008
NAR Technology report not very promising for REALTORS.

Play to Win

Feb. 13, 2008
Seems like all we hear nowadays is how the real estate industry is down in the dumps, in a slowdown, having a bad year, blah, blah, blah. Truth is: sales are being made. Maybe not the rocket-pace of '04-05 but people are still moving; newbies are buying their first homes as usual - maybe a little more choosey but still buying - and PLENTY of babyboomers are turning 60 every day (at least 6000 of them daily). So the downsizing business is still strong - considering the majority of sellers last year had NO children under 18 at home. Ok, you get the idea...

Three Cool Tech Tips

Feb. 12, 2008
POST IT NOTE THE WEB Post it notes take on a whole new meaning with mystickies.com! You can visit websites and randomly stick your own personal post it notes to the site! This tool is great for res... [Read More]

Your Cell Phone is ELECTRONIC!!!!

Feb. 12, 2008
Stop yelling in your cell phone; it's electronic and we don't want to listen to your damn call!

Making Sense of it All

Feb. 11, 2008
Today I had an absolutely exhilerating class with a great company in the Washington, DC area; about 500 agents in the class - at the Ritz Carlton, no less - and great audio/visual equipment (two screens, stage lighting, etc). And the best part of it all (which wasn't me sweating like a fountain on stage...) was that after the class, many of the agents in the room came over and thanked me for helping them "make sense of it all."

Managers are the Key to Success

Feb. 10, 2008
Real estate managers are the key to successful sales and brokerage.

Not a Slow Market

Feb. 10, 2008
Real Estate market not really slowing down; it's returning to normal

More than Minimum

Feb. 9, 2008
Real Estate agents need to do more than the minimum standards - especially in MLS

No More Silver Bullets

Feb. 8, 2008
Real estate requires planning; not silver bullets
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