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Matthew Ferrara & Company
Stop "practicing" real estate and start "mastering it!"
For more than 20 years, Matthew Ferrara & Company has been helping real estate professionals master the art of real... [Read More]
Mar. 12, 2008
Ok, today's blog entry is a cheap shot, and you've heard it before, but if there's one constant in this business, it's that you can lead a REALTOR to water but you cannot make him think... or was that a horse and water? Oh, who knows... but one thing's fo
Mar. 10, 2008
Why do REALTORS think that the solution to sluggish sales of their listings is simply to put them on more websites online?
Mar. 3, 2008
What's with all the angry real estate agents out there? Sometimes it makes you wonder how they make friends and earn clients.
Feb. 25, 2008
Real estate agents are learning that sales basics are back; but are they doing the right things or just those things they used to do ten years ago?
Feb. 23, 2008
REALTORS taking very bad photos of listings and putting them online. What will they think of next?
Feb. 16, 2008
A recurring theme I'm hearing lately from some clients is that they are in need of a "system" that they can use to "automatically" prospect their new and past clients. You know, a database or something with some sort of "drip marketing" campaign tools. Isn't there something like that, where I can just put my clients into it and 'forget it' while it keeps sending stuff to them.
Well, yes, there are things like that. Databases. Campaign managers. Drip email tools. Autoresponders. Even integrated versions of all of the above.
Problem is: none of them really lead to sales.
Feb. 15, 2008
OK, let's see: Maybe, just maybe, even if you didn't own a Blackberry, only checked your email once a week and still read a newspaper (shriek!) you still might have heard of YouTube... maybe just because Google paid some 7 BILLION dollars for it...
Feb. 14, 2008
How REALTORS can use MLS data to decline listings that are overpriced.
Feb. 13, 2008
NAR Technology report not very promising for REALTORS.
Feb. 13, 2008
Seems like all we hear nowadays is how the real estate industry is down in the dumps, in a slowdown, having a bad year, blah, blah, blah. Truth is: sales are being made. Maybe not the rocket-pace of '04-05 but people are still moving; newbies are buying their first homes as usual - maybe a little more choosey but still buying - and PLENTY of babyboomers are turning 60 every day (at least 6000 of them daily). So the downsizing business is still strong - considering the majority of sellers last year had NO children under 18 at home. Ok, you get the idea...
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