Matthew Ferrara & Company

Blog by Matthew Ferrara

Boston, Massachusetts

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Matthew Ferrara & Company

About Matthew Ferrara & Company

Stop "practicing" real estate and start "mastering it!" For more than 20 years, Matthew Ferrara & Company has been helping real estate professionals master the art of real... [Read More]

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Location, Location, Location???

Apr. 15, 2008

For decades, the real estate industry has chanted the mantra of "location, location, location" as the key defining point of value for listing and selling homes. How can they leverage location online?

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The Flying Open House

Apr. 14, 2008

In the past three days, two great experiences with sales and service people have offered renewed optimism that some organizations are “getting it” when it comes to technology and sales.

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But I sent them to Training

Apr. 14, 2008

Guest columnist David Horowitz, former SVP of Education for NRT, Inc., and now President of David Horowitz & Associates offers some advice on "before you send agents to training."

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REALTORS can Rescue the Housing Market

Apr. 13, 2008

Nobody knows better - or at least, should - why homes aren't selling in the marketplace. No, it's not because of the mortgage meltdown: Contrary to popular belief, mortgage rates are still historically low and credit-worthy buyers experiencing no problems

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Get a BlackBelt in Blackberry

Apr. 8, 2008

Check out how we "Blackberry Blackbelts" use our Smartphones to outsmart the competition!

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Housing Market Slump: The Lockbox Dilemma

Apr. 3, 2008

Tagged with: housing crisis, lockboxes, sales

Could it be that listings aren't selling because we're leaving the wrong person in charge of the sale?

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Why REALTORS Still Fail Consumers

Mar. 31, 2008

You're going to gasp with horror when you read it. Unfortunately, too many of us may recognize someone "we know" in this message. And that, my friends, is why so many REALTORS fail.

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Why REALTORS should Applaud the Mortgage Meltdown

Mar. 31, 2008

Tagged with: housing market, meltdown, mortgage crisis, realtors

Contrary to popular belief, real estate professionals should be very happy about much of the mortgage meltdown.

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Crack for your Berry

Mar. 29, 2008

Tagged with: blackberry, email, sales, software

Add some power to your Blackberry email with Empower HTML viewer - and make your Berry even better!

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The Housing Market Is Not Broken

Mar. 28, 2008

Tagged with: crisis, housing, real estate, realtors

It's easy for the media to point out how the housing market is "failing" - even if most of it is slanted coverage of a very narrow set of problems - or the wrong problems altogether.

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